In this episode of "The Roofer Show," host Dave Sullivan interviews Jon Starry, owner of Steadfast Roofing in Tampa Bay, FL. Jon shares his journey from IT to roofing, highlighting the company’s rapid growth, the importance of in-house crews for consistent quality, and leveraging technology like CRM systems and virtual assistants. He discusses effective lead generation, job costing, and building a strong company culture. Jon also offers practical advice on cash flow management, sales incentives, and continuous learning, providing valuable insights for contractors aiming to grow and improve their roofing businesses. Tune in to hear more!

What you’ll hear in this episode:

• Transition from IT to the roofing industry
• Importance of customer service in business growth
• Lead generation strategies and techniques
• Building a strong online presence and utilizing SEO
• Significance of having a robust CRM system
• Managing cash flow and financial planning
• Tracking key performance indicators (KPIs) for marketing effectiveness
• Creating a positive company culture to retain talent
• Implementing effective project management and communication strategies
• Emphasizing quality control and consistency in work standards

Resources:

Steadfast Roofing

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