In this episode of The Business of AI Podcast: Women in AI, host Zahra Shah speaks with co-founder of AI Potential Mary Kemp, about her unexpected and transformative journey into the world of artificial intelligence. Mary reflects on moving from decades of corporate work in the US to becoming an “accidental startup” founder after discovering how dramatically generative AI could reshape her business. She shares honest insights into the early challenges, from rebuilding a client base to navigating uncertainty, and explains how giving back to local communities and charities helped her rebuild trust, networks and opportunities from the ground up.

Mary also discusses her growing focus on regulated industries such as health, finance and legal, where AI adoption requires sensitivity, rigour and long-term partnership. Looking to the future, she speaks passionately about democratising AI, encouraging women to step into the field with confidence, and ensuring this technological wave does not leave anyone behind. She highlights her work on a new charity supporting young women with confidence, community and ethical AI guidance. This thoughtful and inspiring conversation offers practical lessons for entrepreneurs, leaders and anyone curious about where AI can take them next.

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