#5 Adapt or be Automated
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#5 Adapt or be Automated
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“We’re not moving at the speed of business anymore… it’s the speed of AI.” - Roderick Jefferson
AI isn’t coming - it’s already reshaping enablement. The ones embracing it are already shipping more, faster, and proving their value in real time.
💥I sat down with Roderick Jefferson. Yes, Roderick Jefferson (Author of Sales Enablement 3.0 & OG of modern enablement) to talk about what this shift means, and how enablers can leverage AI to stay ahead of the game.
We covered:
✅ Why old-school enablement tactics won’t survive the AI era - and how to fix it
✅ Why “prompting” is becoming a core enablement skill
✅ How to turn fragmented seller data into one source of truth that drives decisions
✅ The 6 ways AI is reshaping the GTM productivity and profitability flywheel