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5 Keys To Profitable Growth

5 Keys To Profitable Growth

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In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty.

Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention strategies.


Celia elaborates on how each element contributes to a successful and efficient business, stressing the importance of testing, optimisation, and making data-driven decisions.


Key Takeaways:

  • The Five Keys to Profitable Growth
  • Understanding Profit and Customer Acquisition
  • Creative Strategy: The Volume Game
  • Crafting the Perfect Offer
  • Optimizing Conversion Rates
  • Building Brand Awareness
  • Retention Strategies for Long-Term Success
  • Daily Tracking and Prioritizing Based on Data


Links


Celia Tugores

LinkedIn : https://www.linkedin.com/in/celia-tugores-322626156/

Website : https://upcirclebeauty.com/



Pink Leopard


www.pinkleopard.co.uk

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