Todays Guest: Associate Athletic Director of Marketing & Fan Engagement Charlotte Athletics- Nick Montferret

He started at Arizona State University, earning his Masterof Global Management while managing marketing and game presentation for multiple sports, breaking revenue records and boosting attendance along the way.

From there, he joined Air Force Athletics, leading marketing for Men’s Basketball and Football. His work set new records inrevenue and cadet attendance, while helping Air Force rank #1 in social media growth across the FBS.

Now at Charlotte Athletics, he serves as Associate Athletic Director of Marketing & Fan Engagement Charlotte Athletics, he serves as Associate Athletic Director of Marketing & Fan Engagement, overseeing a full team and driving major results, including back-to-back years of record ticket revenue, a marketing automation rollout that brought in over $860K, and a digital ad overhaul that boosted returns dramatically.

A leader in strategy, fan engagement, and innovation in college sports.

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