50:22 The Assistant Coach You're Ignoring
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50:22 The Assistant Coach You're Ignoring
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What if your most impactful assistant coach is already on the sideline, holding a coffee and watching their child?
In this episode, Dan Cottrell and Stu James reframe how coaches can engage parents with purpose. From team emails to ‘parent wranglers’, discover how to create connection, reduce friction and build a shared culture that goes beyond the touchline.
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