Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webinars, and email blasts aren’t pulling in the leads they used to?

You collaborate. But not in the vague, buzzword-y way everyone tosses around. In this conversation, Ashley sits down with collaboration strategist and heart-centered connector, Katy Suik, to break down what collaboration truly is and how entrepreneurs can use it to build trust, deepen relationships, and grow their businesses in 2026 and beyond.

You’ll hear: • Why collaboration is outperforming conventional marketing right now • The real definition of collaboration (hint: it’s not just summits and bundles) • How to choose the right partners and avoid the biggest collaboration pitfalls • Why values, integrity, and connection matter more than audience size • Practical ways to start collaborating—even if you’re an introvert • How to avoid giving away “too much” while still deeply serving • What’s actually working in 2025/2026 when it comes to lead generation

If you're craving a more human, more effective, and way more sustainable way to grow your business, this episode will feel like a breath of fresh air.

Katy's Free Gifts

• Collaboration Vault: https://katysuik.com/coaches-collab-vault

• Are You Ready for Collaborations Quiz: https://katysuik.com/collab-ready-quiz

For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on Facebook: https://www.instagram.com/beweirdmarketing/