#54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”
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#54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”
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À propos de cet audio
Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.
You can find her on LinkedIn: http://www.linkedin.com/in/melissamackey
For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025
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