#6 - Delta Projects and Bidtheatre on the DSP and buyer view of the Nordic ad market
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#6 - Delta Projects and Bidtheatre on the DSP and buyer view of the Nordic ad market
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[This Episode is in Swedish] In this episode we are joined by Delta Projects CEO & Founder John Lilja, and Bidtheatre Founder & CEO Marcus Johansson for a discussion on all things in the DSP, brand and agency world. We tackle what it's like to run an ad tech company in the Nordics, what's happening with 3rd party cookies and digital identity on the buy side. We also cover how to prevent fraud, handling the massive amount of traffic sent between ad tech platforms, as well as sharing their focus for the rest of 2022 and beyond.
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