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If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need to hear.

We’ll use three clear signals—conversion from warm leads, objection patterns, and whether your promise is repeatable—to decide the path forward.

If it’s the offer, I’ll show you how to tighten audience, transformation, and container (shoutout to Judy Weber’s Right Offer Framework).

If it’s positioning (likely for most of you), I’ll help you clarify your message, pick visibility pillars, and make your voice unmistakable.

In This Episode, We Cover:

✨ The 3 signals that separate an offer problem from a positioning problem

✨ Exactly what to fix if your issue is offer (audience, transformation, container)

✨ Exactly what to fix if your issue is positioning (message, visibility pillars, voice)

✨ A simple next step to start generating qualified interest again

Sign up for Brand Positioning Audit waitlist:

• 1:1 Strategy Session waitlist: eugeniawoo.myflodesk.com/brand-audit

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