In this episode John sits down with top recruiter, team builder, and Honey Badger OG James Massey to explore what it really takes to succeed in agent attraction today. With over 1,000 agents in his organization and 67 personally sponsored, James breaks down the simple, repeatable process that continues to drive exponential growth. They dive into why now is the best time for agent attraction, how to build a scalable system, and why making the right offer matters more than ever. If you're looking to grow your real estate business beyond just sales and want to build true leverage, this episode is your roadmap.

• Why starting with an agent's goals opens more doors than leading with EXP.

• How James uses the term "the model" to generate curiosity.

• Turning co-op agents from transactions into top recruits.
  
  

• Watch the video → 3-way call → Invite to an event.

• Why James never just sends the video—he books time to watch it with them.

• The power of walking agents through micro-steps instead of asking them to leap.
  
  

• The difference between vitamins and painkillers—and why your offer needs to hit a nerve.

• Stacking value until it's "stupid to say no."

• Making it about partnering with you, not just joining a brokerage.
  
  

• How to position a 3-way call as a benefit, not a sales tactic.

• Matching the right expert to the prospect's pain.

• James's exact script and tone to make the invite feel natural and non-salesy.
  
  

• How James uses his "Agent Builders" Facebook group to house everything: tools, training, wins, recognition, and more.

• Why organizing your value stack and resources is a leadership skill.

• Teaching agents to be resourceful instead of dependent.
  
  

• Why follow-up should feel like offering value, not chasing.

• Leveraging events and content to deepen connection.

• The importance of knowing the next step before the conversation ends.
  
  

• How EXP's Directors of Growth are changing the agent onboarding game.

• White-glove concierge support for onboarding teams.

• Why EXP 2024 is built for scalable, low-friction recruiting.

• Agent Builders Facebook Group – James's private group for training & resources

• Brent Gove's EXP Explainer Video – Used to create emotional connection

• HoneyBadgerNation.com – Community tools and EXP resources

• Fast Track Program – EXP's new onboarding experience

• Built to Last & Go Pro – Foundational network marketing books

• 100M Offers by Alex Hormozi – A blueprint for building irresistible offers

"The best offers aren't benefits—they're painkillers. They solve something people are struggling with right now." – John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥