80 | Cy Scott, CEO, Headset
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80 | Cy Scott, CEO, Headset
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Market intelligence matters, for manufacturers, and ultimately for consumers, When companies understand what consumers want, they can offer better options. This idea is the basis of Headset, a cannabis market intelligence firm serving product producers and retailers across North America. Cofounder and CEO Cy Scott is our guest, and he shares insights into how:
- Headset gathers and analyzes sales data from dispensaries that in turn can help businesses optimize customer retention.
- Cannabis is not just a recession-proof product, it's pandemic proof.
- Banks, hedge funds, venture firms use this data in deciding what products and companies to back financially.
- Cannabis beverages are a product category that is gaining popularity.
- Federal decriminalization is coming sooner, rather than later.
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