What if your lead magnet didn’t just collect email addresses but actually sorted, scored, and qualified your dream clients?

In this jam-packed episode, I sit down with Maeve Ferguson, business strategist and creator of The Client Engine, a powerful system that turns your intellectual property into an evergreen lead generation machine.

Maeve shares the secrets behind diagnostic assessments (aka quiz funnels on steroids), and how she uses data + segmentation to help clients attract high-ticket buyers without wasting time on dead-end discovery calls.

Here’s what we unpack:
→ The difference between a fun quiz and a diagnostic assessment
→ The most important metrics that matter at every funnel stage
→ How to score and sort leads based on buying readiness
→ Why your sales calls should start with data, not guesswork
→ The one mistake most experts make with lead magnets (and how to fix it)

Maeve brings a refreshing, no-fluff approach to marketing with deep wisdom from her background in private equity and years running a multi 6-figure business… all from a horse farm in Ireland 🐎🌧

If you’re ready to work smarter, optimize your funnel, and stop shouting into the void, this is a must-listen.

LINKS & RESOURCES:
💻 Take Maeve’s Impact Score Assessment: https://impactscoreassessment.com

🧠 Learn more about The Client Engine: https://maeveferguson.com/application

🎧 Listen to Maeve's podcast here --> https://www.maeveferguson.com/experttothoughtleader

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

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💕 Visit Deborah online at DeborahCSmith.com
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