Date: October 30th, 2025

Summary: Kevin King discusses why your product content is failing the bot test, how AI search engines like ChatGPT and Perplexity are changing e-commerce, flat fee creator partnerships that drive ROI, and the massive voice search opportunity that 99.7% of sellers are missing.

Key Points Discussed:

Why products are invisible to ChatGPT, Perplexity, and AI search engines How to audit and fix your product content for AI engines The critical importance of canonicalization for AI search Building platform-specific feeds for ChatGPT vs Perplexity Why smart sellers pay creators upfront with flat fee retainers Converting creator seeding into a structured testing lab Market Masters 3 event in Austin (November 13-17) The voice search gold rush: $45 billion market by 2028 What speakable schema is and why only 0.03% of sites use it How to optimize for voice commerce and AI assistants US Cyber Week spending projections ($44 billion) Links Mentioned:

Market Masters 3 Registration Book a Call with Reacher for Creator Retainers Marketing Misfits: "Only 1% of Brands Are Ready for AI Search" Billion Dollar Sellers Network Mystery Link of the Day Sophie Society Live Q4 Amazon PPC Workshop Google's Structured Data Markup Helper BDSC AI-Expert Call Recording Hot Picks:

PayPal signs deal with OpenAI to be ChatGPT's payment wallet Amazon lays off first 14,000 of 30,000 expected Amazon delivery contractors having trouble making money Google to auto-generate videos from images for ads Stump Bezos Answer:

Amazon expects Rufus to generate $1.2 billion in profit in 2026

Quote of the Day:

"Do the one thing you cannot do. Fail at it. Try again. Do better the second time. The only people who never truly tumble are those who never mount the high wire. This is your moment. Own it."

Oprah Winfrey

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