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99% of Farms Won't Do This. Here's Why They Did.

99% of Farms Won't Do This. Here's Why They Did.

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 While Arkansas farm bankruptcies in Q1 2025 exceeded all of 2024 combined, the Ralston Family Farm is thriving. How? They rejected the conventional playbook and joined the 1% of farms that sell directly to consumers. - Why 99% of farms are trapped in the co-op commodity system (and how to escape) - The 5-tier regenerative farming certification that Whole Foods demanded - How a $400K combine became a $800K combine - and what that means for farm survival - The "farm-to-fork" model that landed Blue Apron and 820+ retail stores - Why entrepreneurial risk-taking is a family trait that gets passed down - How an 8-acre solar array transformed their operation economics s: - Robin Ralston - Matriarch of Ralston Family Farms, 10th generation in agriculture, oversees business operations - Ashley Enis - Robin's daughter, quality assurance and certification specialist, balances teaching with farm operations About Ralston Family Farms: Based in Arkansas, Ralston Family Farms is one of the few certified regenerative rice operations in the United States. They operate a complete farm-to-fork model with their own mill, selling directly to consumers, retailers (820+ stores), and food service partners like Whole Foods, Blue Apron, Ben Keith, and Cisco. - Website: RalstonFamilyFarms.com - Available at Whole Foods, Amazon, and 820+ retail locations nationwide Timestamps: 00:00 - Introduction - Meet the Ralston Family 01:51 - Origin Story: 10 Generations of Agriculture 02:46 - Starting the Farm in the 1990s 07:13 - Blue Apron Partnership (2016) and BRC Certification 08:22 - Ashley's Role: Never Driven a Tractor 08:32 - The Entrepreneurial Mindset Passed Down 13:44 - Kids Watching Parents Struggle 14:07 - Corporate Competition for Farmland 15:18 - Farm Bankruptcy Crisis in Arkansas 16:14 - "Your Profit is in Your Inputs" 20:45 - Farm-to-Fork: The 1% Business Model 21:19 - The Whole Foods Challenge: Get Certified 22:10 - Regenified Certification and Gabe Brown 23:08 - 5 Tiers of Regenerative Farming 28:43 - Sales Channels: Online, Retail, Food Service 29:46 - 820+ Stores Nationwide 30:00 - Employee Count and Operations 34:29 - Learning Curve of Regenerative Farming 35:07 - 8-Acre Solar Array and Sustainability 01:00:00 - Giving Back: Arkansas Food Bank Donations 01:03:35 - Faith, Risk, and Not Living in Fear 01:05:01 - The 1% Way of Doing Business
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