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A Life In Marketing

A Life In Marketing

Auteur(s): Dr Tom Bowden-Green and Dr Hanne Knight
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À propos de cet audio

This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.

Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.

The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.

We're also on LinkedIn:

https://www.linkedin.com/in/hanne-knight-36b60041/

https://www.linkedin.com/in/tombowdengreen/

© 2025 A Life In Marketing Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Gareth Helm - McDonalds, Innocent, Zoopla and more...

    Gareth Helm - McDonalds, Innocent, Zoopla and more...
    Jul 10 2025

    Gareth Helm has had a stellar career in marketing, including roles at some of the world's biggest brands. Most recently he was Chief Marketing Officer for McDonalds, and then Chief Marketing Officer at Homeserve. His career though has included roles with Innocent Drinks, Zoopla, Nestle and Unilever among others. Wow!


    Gareth is now a non-executive director and provides career development and strategic advice through a project called Sideminds. He has also found time to write an award-winning book - The Marketing Leader's Code.


    We chat with Gareth about his career path, navigating huge changes in the digital landscape, and his advice for listeners on how to climb the career ladder.


    You can connect with Gareth on LinkedIn here:https://www.linkedin.com/in/thehelm/


    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
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    33 min
  • Digital marketing simulation with Louis Havriliuc

    Digital marketing simulation with Louis Havriliuc
    Apr 12 2025

    Louis Havriliuc has created an amazing digital marketing simulation tool called Simbound. If you want to find out how to undertake an effective digital marketing campaign, Simbound is a great way to learn. The online platform allows learners to create a range of digital marketing tools and experiment with different techniques to understand their effectiveness.

    We discuss the aims and purpose of Simbound with Louis, and his plans to keep developing the tool to consider aspects such as ESG and the role of AI.

    You can connect with Louis on LinkedIn: https://www.linkedin.com/in/louisdoruhavriliuc/

    You can also find out more about Simbound on the website: https://www.simbound.com
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    19 min
  • Social media content for TV shows, with Jenny Novitzky

    Social media content for TV shows, with Jenny Novitzky
    Feb 24 2025

    Jenny Novitzky makes social media content for some of the UK's top TV shows. Her work as a senior digital producer has included content for The Great British Bake Off, The Great British Sewing Bee, The Great Pottery Throw Down and The Piano. In fact, Jenny has appeared on more series of Bake Off than Mary Berry, Mel and Sue! The chances are, many of you have seen and engaged with Jenny's content.

    We chat to Jenny about the importance of adjusting content to different platforms, second screen viewing, and the chaos internet among other topics!

    You can connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-novitzky-b4952b2b/

    You can also find out more about her work on her website: https://www.jennynovitzky.co.uk/
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    34 min

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