Scaling with Giveaway Marketing | Van Oakes of Goat Media

Van Oakes is the founder of Goat Media and one of the top voices in giveaway marketing and paid ad strategy. He’s helped brands like Diesel Brothers scale to 9 figures using giveaway-based customer acquisition, direct response funnels, and Shopify-first thinking.

In this episode, Van opens up about:

• The business model that made Diesel Brothers a $100M brand

• Why giveaways still outperform traditional ads in 2025

• How Goat Media scales brands using performance-first paid ads

• The numbers behind real ecom growth: CAC, LTV, and AOV benchmarks

• Transitioning from door-to-door sales to owning a top-tier agency

• What most ecom brands get wrong when trying to scale

• Balancing family, business, and personal trials without losing it all
  

Timestamps:

0:00 – Intro

1:20 – Van’s first big win in D2D

10:45 – Building Diesel Brothers with giveaways

18:50 – The Goat Media model explained

30:00 – How to price and position a giveaway

40:15 – Mistakes to avoid in paid ads

50:05 – Life after $100M: family, trauma, and truth

1:10:00 – Final thoughts on scaling sustainably

If you’re in e-commerce, digital marketing, brand building, or growth strategy, this episode is a masterclass in what works now. No fluff—just real frameworks, tested campaigns, and the story of a founder who’s led from the front, failed big, and still came back stronger.

💬 Connect with Van on IG: @itsyourboyvan

💼 Learn more: https://goat4media.com/

Binky Bro Founder Matt Fisler on Building a Kidswear Brand, Starting a Business, and Leaving Tech for E-Commerce

Matt Fisler, founder of the kidswear clothing brand Binky Bro, breaks down how he turned a side hustle into a multimillion-dollar children’s apparel company. In this podcast episode, Matt shares how he left his job at Qualtrics to start a profitable e-commerce business, what it’s like building a company with your spouse, and how Binky Bro became a leading surf-style kidswear brand. This is a must-listen for entrepreneurs, brand builders, e-commerce founders, and anyone in the kids fashion or DTC space.

Topics covered:

• How to start a kidswear brand

• Family-run business tips

• E-commerce business growth

• Startup branding strategies

• From Qualtrics to full-time founder

• Shopify, scaling, and organic marketing

• Building a lifestyle brand for parents

• Kids fashion trends and retail strategy
  

Perfect for: Listeners interested in entrepreneurship, kidswear fashion, DTC brands, Shopify startups, family business, and startup case studies.

Timestamps:

01:19 A Blast from the Past: Memories of Scotland

06:19 From Mission to Career: The Journey Begins

08:10 The Qualtrics Experience: Lessons and Growth

14:37 The Entrepreneurial Spirit: From Ideas to Action

29:38 The Birth of Binky Bro: From Concept to Reality

38:06 The Grind Behind the Success

40:46 Starting a Business with Your Spouse

42:34 Balancing Personal and Professional Life

49:06 Philosophy on Business Growth

01:00:00 Decade of Influence: Prioritizing Family

01:07:51 Exciting New Ventures and Collaborations

01:11:23 Giving Back: Legends are Born Every Day Foundation

Keywords: Binky Bro, Matt Fisler, kidswear brand founder, start a kids clothing line, Shopify brand, e-commerce success story, leave tech for business, surf kids clothes, family startup podcast

Bubba Page is an entrepreneur, investor, and father of eight—best known for building and selling LaunchLeads, then launching Influence VC to help fund early-stage startups. In this episode, he breaks down the principles that guided his journey to financial independence—without ever relying on debt.

We cover:

• How Bubba built a profitable B2B company and exited in 2020

• The mindset shift from operator to angel investor

• How Influence VC works as a syndicate model

• Why he paid off all his real estate assets—including a $3M cabin

• The dangers of over-leverage for founders

• What spiritual discipline and parenting strategy look like at scale

• Why lifestyle businesses often outperform the hype of venture-backed startups
  

This episode is packed with practical advice for entrepreneurs, business owners, and creators looking to build sustainable wealth and live intentionally.

Search terms: Bubba Page podcast, entrepreneur investor dad, Influence VC, startup founder, business exits, building wealth without debt, how to invest early-stage, fatherhood and money, LaunchLeads founder, no debt philosophy, millionaire mindset, family-first entrepreneurship

Chapters:

00:00 Defining Bubba Paige

01:35 Pro Tips for Aspiring Entrepreneurs

03:13 College Entrepreneurship and Early Ventures

05:33 The Impact of Failure and Rebirth

07:22 Investing Strategies and Principles

16:56 Diversification and Risk Management

30:05 Debt, Peace of Mind, and Financial Freedom

40:04 The Importance of Financial Security

41:20 Finding Financial Stability

49:07 The Father Operating System

54:47 Daily Habits for Success

56:00 The Value of Spiritual Connection

01:00:31 Creating a Balanced Life

01:06:23 Final Thoughts and Future Plans