Sam sits down with Malcolm Prescott, Managing Director of Webbers Estate Agents, to talk about the shifting landscape of estate agencies, discussing what it takes to maintain market leadership across a wide geographical area and explore challenges around team training, client service, and adapting to changing market conditions.

Hear Malcolm’s take on what the relentless Rightmove price increases mean for estate agency owners, and the impact technology and AI will have on the future of property marketing. Sam and Malcolm also discuss the fine balance between tradition and innovation, sharing practical steps for boosting brand recognition, improving client touchpoints, and enhancing your agency’s reputation with simple, memorable customer experiences.

Keeping your team focused is crucial to navigating today’s “banana-skin” market, and spotting those hidden pitfalls.

Find out more about Malcolm and Webbers at https://www.webbers.co.uk/

Some key takeaways:

➡️ Strategic communication and team morale are essential during uncertain market periods.

➡️ Blending traditional service with targeted innovation sets your brand apart from the competition.

➡️ Proactive planning and attention to client experience give independent estate agencies the edge.

Some insightful quotes:

✅ “The oldest forms of promotion in agency are still some of the most important... your boards say a lot about your brand.”
✅ “You can't change the economy, but you can change what happens within your four walls.”
✅ “A good business looks itself in the mirror and asks: how do we make sure we get this right?”

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