AGL 443: Product Driven with Matt Watson

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AGL 443: Product Driven with Matt Watson

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About Matt Matt Watson learned the power of product-driven development the hard way. In 2003, at just 22 years old, he founded VinSolutions with exceptional technical talent but little product focus. The team built flawless features—yet few customers wanted to use them. Everything changed when the company shifted its mindset from “coders” to true product owners. By transforming its development culture, VinSolutions cut cycle times in half, dramatically increased feature adoption, and scaled to $35M in recurring revenue before being acquired by AutoTrader for $150M in 2011. He carried those lessons to Stackify, where a product-first culture was embedded from the very beginning. Developers weren’t just writing code—they were innovating by deeply understanding user problems. That approach fueled another success story, leading to Stackify’s acquisition by Netreo in 2021. Today, as founder of Full Scale, Matt helps other technical leaders make the same transformation. With a team of more than 300 developers serving 60+ clients worldwide, Full Scale demonstrates that a product-first approach works across time zones and geographies. This isn’t theory—it’s battle-tested experience from building and scaling multiple successful software companies. Today We Talked About Background Coding Product Driven Empathy Purpose Leadership Field Trips Feedback loops Product Managers could become the bottle neck Getting engineering involved in product Learn to say NO What if we "don't do it" One way Door, or Two way Door Decisions Don't stress about 2 way door decisions How you communicate every day Courage Thank and reward people for sharing Delegate Hire people you trust learn to let go don't be the bottle neck Create Personal Relationships to build Trust Know the Why? Connect with Matt LinkedIn Website Book Full Scale Podcast Leave me a tip $ Click here to Donate to the show I hope you enjoyed this show, please head over to Apple Podcasts and subscribe and leave me a rating and review, even one sentence will help spread the word. Thanks again!

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