In this episode of the Disruptive Franchise Podcast, host Stacey speaks with Kam from Trustist about their innovative review management platform and its impact on the franchising industry.

We discuss the importance of customer reviews, leveraging Google for business growth, the role of AI in marketing, and future innovations at Trustist, including payment solutions that cut transaction fees significantly.

The episode highlights the need for innovation in franchising and how AI can be embraced as necessary disruption to help the industry grow.

Key Takeaways

• Trustist is a review management platform that helps businesses collect and market reviews.
• Customer reviews are crucial for modern marketing, with nine out of ten people reading them.
• Trustist allows businesses to collect reviews on any platform and market them effectively.
• Google is the primary search destination for service-based businesses, making it essential to leverage.
• Embedding star ratings in Google search results can increase website traffic by 90%.
• AI is transforming marketing and the importance of trust signals in search results.
• Innovation is key for Trustist to stay ahead in the competitive market.
• Addressing poverty is a significant global issue that needs attention.

Contact Trustist:

• Website: https://trustist.com/
• Instagram: https://www.instagram.com/TrustistReviews

Keywords

Trustist, review management, franchising, marketing, Google, AI, business growth, innovation, payments, customer reviews

-------

A Thank You To Our Sponsors:

Our headline sponsor, Bookwhen makes event booking beautifully simple.

Bookwhen is a powerful, intuitive booking system that helps businesses grow by taking the hassle out of scheduling. From classes and appointments to workshops and franchise-run events, we support thousands of organisers across the UK and beyond saving time, reducing admin, and delivering a seamless experience for their customers.
Whether you're running your first event or scaling a nationwide franchise, Bookwhen gives you everything you need to manage bookings in one place.

Our exclusive podcast sponsor, Make Your Mark Podcast Agency are passionate about helping franchise brands and awards bodies alike amplify their visibility, build deeper connections, and stay ahead of the curve—and podcasting is a game-changing tool to do just that.

This partnership is about backing a movement we both believe in—and sparking a conversation that franchisors and event organisers can’t afford to ignore.

Support The Podcast

Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!