Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026.

Key themes discussed:
• Why organic content will be more important than paid in 2026
• The real role of influencers versus in house creators
• Why AI lowers the floor but does not raise the ceiling
• What happens to agencies as media buying gets commoditised
• When in house teams make sense and when they do not
• Why finance led marketing is still rare and still a moat
• Which brands will win and which will struggle next year
• Why retail, community, and real world experiences are coming back

We also dig into hiring mistakes, ego driven decisions, why most founders struggle to recruit great talent, and how the best brands blend agencies, in house teams, and external perspective rather than picking sides.

If you're scaling a 7, 8, or 9 figure brand and thinking about where to focus in 2026, this episode lays out the reality without the hype.

⸻

Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: ‪@bluesensedigital‬

⸻

Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

⸻

If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.

⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

Find Angus here:
Website: https://www.mktgemails.com/
Instagram: https://www.instagram.com/anguscowan/
LinkedIn:https://www.linkedin.com/company/mktg-emails/

#googleads #facebookads #digitalmarketing #ecommercetips #shopify