Here’s the bold truth: likes don’t pay your bills. Followers won’t keep your lights on. Engagement that stops at a double tap is meaningless if you’re not moving people into conversations, relationships, and sales. Social media is flooded with brands chasing vanity metrics, but the small businesses that win are the ones who treat every […]

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Listen to Podcast about SMS Chatbots a Dying Breed? The Shocking Truth About Multichannel in 2025 Everyone loves to brag about the 98% open rates of SMS chatbots. But here’s the truth nobody tells you: those numbers are hiding a dangerous blind spot. While you’re celebrating fast responses, your customers are quietly slipping away—reading on […]

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Text Chatbots: The Hidden Growth Engine for Small Businesses A text chatbot (also known as a text message chatbot or SMS chatbot) is quietly becoming the highest-ROI communication channel for modern businesses. Unlike email—which struggles with an average 20% open rate—SMS messages boast 98% open rates and 90% of texts are read within 3 minutes […]

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