Joe Burnich sits down with Jeff “The 360 Electrician” for a special 2026 kickoff episode focused on practical AI for home service businesses. Jeff breaks down why most contractors get bad results from AI, the three “secrets” to making it work like a real employee, and how he’s using tools like ChatGPT, Gemini, and other AI platforms to speed up marketing, operations, and training.

Resources and links

• The 360 Network Sing up link - https://www.the360electrician.com/offers/sHvmYM4F/checkout
  
  Coaching Link:
  https://calendly.com/the360electrician/1-hr-one-on-one-coaching-session
  
  www.The360Electrician.com for all things The 360 Electrician

If you’re an electrician, HVAC pro, plumber, carpet cleaner, or any home service operator, this episode is a playbook for using AI to move faster than your competitors.

About Jeff (The 360 Electrician)

Jeff is the creator of The 360 Electrician, a major YouTube channel focused on helping electricians become electrical contractors and helping contractors level up. He’s coached 1,000+ clients and runs contracting businesses in both California and Montana. He shares how he’s applying AI to real contracting workflows, not generic use cases.

What you’ll learn in this episode

1) Why most contractors aren’t using AI (or quit too early)

Jeff explains the common reasons electricians and home service pros avoid AI:

• They treat AI like Google on steroids (and get generic results)
• They don’t know what to ask, so the prompts are weak
• They tried it once, didn’t like the output, and gave up

2) AI Secret #1: Introduce yourself to AI first

Jeff’s biggest takeaway: AI gives generic answers to strangers, elite answers to people it knows.
He explains how to “onboard” the AI like an employee by sharing:

• Who you are, what your business does, your service area
• Your tone, preferences, and how you make decisions
• Team roles, expectations, and even things like your communication style

Joe adds that after a year on a paid plan, AI “knows Big West Marketing” and can generate highly specific plans fast because it understands the business context.

3) AI Secret #2: Build a marketing department on demand

Jeff walks through the marketing tasks AI can accelerate when your prompts and context are dialed in:

• 30 days of social content ideas for local service businesses
• Video scripts, outlines, descriptions, and keywords for YouTube
• Ad copy and creative direction (including image prompts)
• Call scripts for different audiences (GCs, property managers, homeowners, generators)
• Competitive analysis: “Here’s my competitor—how do I do this better?”

Joe highlights a key point: AI is great for polishing and improving, but you still need real expertise for foundations like SEO and a proper website strategy.

4) AI Secret #3: Automate the back office

Jeff shares operational use cases that save hours every week:

• Writing proposals faster (including using Jobber’s built-in AI)
• Comparing vendor quotes instantly
• Creating SOPs and training modules
• Generating onboarding videos based on company-specific policies

Visit Joe at: https://bigwestmarketing.com/
Or his Youtube at: https://www.youtube.com/joeburnich

Visit Mike at: https://www.mancinidigital.com/
Or his Youtube at: https://www.youtube.com/@MikeMancini