Perplexity announced a new browser designed for hyper-personalised advertising through extensive user tracking, mirroring tactics of other tech giants. Apple is shifting its robotics division to its hardware group, suggesting a move towards tangible consumer products. Simultaneously, Anthropic launched a research program dedicated to exploring the ethical implications of potential AI consciousness. Creative industries are also seeing progress with Adobe unveiling enhanced image generation models and integrating third-party AI, while Google DeepMind expanded its Music AI Sandbox for musicians. Furthermore, AI is increasingly integrated into the software development process, with Google reporting over 30% of new code being AI-generated.
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