AI for Real Estate Agents: What's Hype, What Actually Works
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AI for Real Estate Agents: What's Hype, What Actually Works
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Artificial intelligence is everywhere in real estate right now, and for many agents, it's creating more confusion than clarity. Is AI something you should fear, ignore, or fully embrace?
In this episode of Consumed, Lance Pendleton breaks down AI for real estate agents at the most practical level. No buzzwords. No overpromising. Just a clear explanation of what AI actually is, what it's not, and how agents can use it as an assistive tool rather than a replacement.
Lance explains how consumers are already using AI to search for agents, why traditional SEO is changing, and how agents can structure their digital presence to show up in AI-driven searches. He also walks through real-world examples of using tools like ChatGPT to improve follow-ups, inspections, marketing, and decision-making, without sounding like a robot.
If you've been overwhelmed by AI hype or unsure where to start, this episode gives you a grounded framework to use AI confidently, ethically, and effectively in your business.
Reframe Agent AI Prompts: https://agent-prompt-guild.lovable.app/
This podcast is produced by Two Brothers Creative.