Account planning doesn’t fail because teams don’t care or don’t prepare.
It fails because decisions are made on outdated information, and no one owns them when it matters.

In this solo episode of AI4Sales Edge, Jelena Pepic breaks down why account planning fails in enterprise sales and customer success — and how shifting ownership from individuals to systems changes execution and reduces revenue risk.

This episode covers:

• how static account plans create exposure at scale
• why memory-based preparation doesn’t scale
• how outdated information slows decisions
• where real-time planning changes the model
• why ownership matters more than preparation

For leaders running sales, success, or revenue strategy — this is a conversation about execution, not tools.

Follow-up isn’t pressure.
It’s precision.

Top teams don’t follow up more —
they follow up better.

AI surfaces engagement signals, flags quiet deals early, and guides action with timing and intent — not noise.

That’s how strong pipelines stay healthy.

Sales training doesn’t fail because teams don’t learn.
It fails because it doesn’t show up when pressure does.

In this episode of AI4Sales Edge, Jelena breaks down why workshops, slide decks, and annual training programs don’t translate into performance — and how AI is redefining sales coaching by training reps while deals are live.

Instead of memorising playbooks, top teams now:

• Practice real objections before meetings
• Train under simulated deal pressure
• Get coaching in the flow of selling
• Build readiness, not attendance

Featuring real examples from Zoom, SAP, and Check Point Software, this episode explains how AI coaching platforms turn practice into performance — and pressure into precision.

🎯 Bottom line:
AI doesn’t train teams.
It builds closers.

If you care about how reps perform when it matters, this episode is for you.