In this insightful episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello are joined by Sahar Chung, Director of Product Strategy at Multiplayer. Sahar shares her unique career journey, from her early days as a NASA contractor to becoming a leader in the UX field. The conversation delves into the evolution of UX research as a strategic partner, the importance of building inclusive methodologies, and the critical role of relationship-building in design. Learn about Sahar's co-founding of Confetti Q&A, a platform for community-driven discussions on industry challenges.

Connect with Sahar Chung:

https://saharchung.com/

Linkedin

Sahar’s recommendation: Fantasy High

Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠⁠⁠https://www.aiga.org/design/aiga-design-conference

In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello sit down with Helder Santo, a partner at Unnamed, to explore the dynamic intersection of design, technology, and performance. Helder shares his journey through the evolving landscape of digital marketing and design, highlighting key moments from his career at renowned creative agencies. The conversation delves into the concept of a regenerative design ecosystem, the challenges of venture building in creative agencies, and the transformative potential of AI in design. Helder emphasizes the importance of embracing change, building trust, and fostering innovation within teams and client relationships.

Connect with ⁠Helder Santo:

helder@unnamed.xyz

Linkedin

Helder’s recommendation: Severance

Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠⁠https://www.aiga.org/design/aiga-design-conference

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Sunny Bonnell, Co-Founder & CEO of ⁠Motto⁠, about the powerful intersection of design and performance. Sunny shares her nonlinear career journey, emphasizing the importance of stirring emotion and inspiring action through creativity. The conversation delves into the essentials of brand transformation, the significance of visionary leadership, and how the design ecosystem is rapidly evolving with technology. Sunny also discusses her book, '⁠Rare Breed⁠,' which encourages leaders to embrace their unique and defiant traits as strengths, and introduces ⁠Vision Camp⁠, a program aimed at cultivating visionary leaders. The discussion explores the necessity of resilience, the pursuit of perfection in one's craft, and how to build brands around ideas worth rallying around.

In a rapidly evolving industry, how can we turn our unconventional traits into a catalyst for visionary leadership and impactful brand transformation?

Connect with ⁠Sunny Bonnell:

⁠⁠https://wearemotto.com/⁠⁠

LinkedIn⁠ Motto

Instagram Motto

⁠Motto’s Vision Camp⁠

Sunny Bonnell’s book: ⁠Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different⁠

Sunny’s recommendation: Jiro Dreams of Sushi

Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠https://www.aiga.org/design/aiga-design-conference