01:30 – How Tim Reynolds got his start in music and what led him to Big Machine.

02:30 – What digital marketing actually means at a record label.

03:49 – Who Tim’s key industry relationships are — from DSPs to social platforms.

04:27 – The three pillars of digital marketing: artist content, digital partnerships, and fan relationships.

06:02 – How a digital campaign starts: defining an artist’s brand and voice.

08:12 – Turning creative vision into campaign strategy — how brand pillars become content.

14:45 – Managing artist burnout and focus in a nonstop digital world.

17:35 – Should artists focus on one platform or spread across many?

18:58 – The difference between views and engagement — and which matters most.

21:29 – Advice for artists who struggle with social media and content creation.

The AIMP Nashville Pubcast is a DiMe Collective Production

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

01:27 – Eric’s 30-year journey in music and how he found his way to Empire Nashville.

03:21 – What does a typical day look like for Eric—and how does his dual label/publishing role differ from traditional Nashville models?

04:53 – How Empire approaches publishing: admin, creative, or a hybrid model?

06:09 – Is Empire focused more on artists, songwriters, or a mix of both?

07:27 – How does Empire identify and sign new talent in an ultra-competitive market?

09:15 – Why Empire leans into unique, genre-blending artists like Shaboozey and Kevin Powers.

11:42 – Did Eric know “A Bar Song (Tipsy)” would become a record-breaking hit?

12:43 – The story behind Empire’s newest signing, Kevin Powers, and his connection to Shaboozey.

15:51 – How A&R and publishing have evolved—and what makes Empire’s model different.

18:57 – Competing (or collaborating) with the majors: how Empire views Nashville’s community.

21:42 – Eric’s advice for young songwriters and publishers trying to get noticed by Empire.

The AIMP Nashville Pubcast is a DiMe Collective Production

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

02:01 – Did Randy naturally come into songwriting, or was there a pivotal moment that pushed him toward it?

04:18 – Which came first: pursuing an artist career or focusing on songwriting?

06:10 – How did losing his record deal shape Randy’s career path?

06:54 – How did Randy first connect with Luke Combs, and why has their partnership worked so well?

10:04 – What’s Randy’s process for connecting with artists in the writing room?

12:40 – How does Randy deal with periods of creative drought or “writer’s block”?

15:11 – What does Randy see as the most important role of a publisher in a songwriter’s career?

18:24 – What advice would Randy give to a young writer when considering publisher relationships?

The AIMP Nashville Pubcast is a DiMe Collective Production