Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not).

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Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and decide Apple's new product launch is lackluster.

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Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaign talking to the 'hesitant generation'.

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Russ and Freddie introduce their favourite charts of the week, look at the ‘unbelievably funny’ new Cadbury ad, a campaign tackling micro-plastics, productivity theatre and answer some listener questions.

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Russ & Freddie talk about Irn-Bru & the greatest nonsense taglines, the Coinbase ad banned from UK TV and the Cracker Barrel re-brand outrage.

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Russ & Freddie discuss a new venture for Timothee Chalamet, how an industry based off communication is horrible at it and the use and misuse of AI tools.

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Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today.

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Russ & Freddie discuss the American Eagle ft. Sydney Sweeney campaign, why Gen Z is not actually the sober generation & the 'deeply concerning' thing about biometric surveillance in the UK.

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