Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.

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Christmas campaigns have started, subscription addictions, robots & ads that make you cry.

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Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot.

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Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life and what people are actually looking at on TikTok.

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Russ & Freddie review ChatGPT'S most recent campaign, try to decipher Telstra's new billboards and explain why Renault is Renault is trying to bring back the 'Va Va Voom'.

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Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not).

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Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and decide Apple's new product launch is lackluster.

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Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaign talking to the 'hesitant generation'.

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