“I call myself an AdTech influencer… which is a little bit of a joke, but it's also true.” That’s how Ari Paparo kicked off our BOSS interview, and the insights that followed make it clear why this conversation is worth your time.

🎙 AdTech, Agentic AI, and Saying What Others Won’t — with Ari Paparo is now live.

In this BOSS episode, we covered: 📌 How performance is reshaping the narrative across marketing and media 📌 The three waves of AI, from workflow automation to system-to-system efficiency to potential transaction-level execution 📌 What clear communication, real strategy, and product leadership look like in today’s environment 📌 Why technical fluency matters more than ever — across roles and levels 📌 How Marketecture Media is evolving as a platform for honest, smart, and cross-functional conversation in AdTech

We also talked about career advice, product thinking, and the importance of staying curious, from SQL and Python to AI-powered tools that can 10x how we work.

If you're in the marketing, media, or advertising ecosystem, this one's for you.

🎧 Watch or listen to the episode and let me know what resonated. Tag someone who should be part of this conversation, or who you want to see on BOSS next.

And follow me, Ali Levitan, for more BOSS executive interview