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Ads That Work by nn.partners

Ads That Work by nn.partners

Auteur(s): Nik91
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À propos de cet audio

Ads That Work by nn.partners is a practical, data-driven podcast for business owners, marketers, and founders who want to understand why some campaigns scale and others stall. Each episode examines real advertising problems from the field and breaks them down with clarity, logic, and data.


The focus is simple: how to produce ads that generate more sales, give you more time, and increase your profit.


At the core of the podcast is the nn.partners 3 Pillar approach.


Pillar One is conversion tracking, the foundation where you measure what matters.

Pillar Two is ad account structure, the system that lets AI algorithms learn and scale results efficiently.

Pillar Three is communication strategy, the connective tissue that unites ads, landing pages, and product value into a coherent experience for the customer.


Across interviews, case studies, and tactical breakdowns, you will see how these pillars apply to real businesses in the wild and how they unlock predictable growth in an unpredictable world.


If you want to understand advertising with more precision and less guessing, you are at the right place.

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Épisodes
  • Fixing Online School Google Ads Structure

    Fixing Online School Google Ads Structure
    Nov 24 2025

    Most online schools are wasting ad spend not because their offer is bad, but because their Google Ads account is structured backward.

    In this episode, Nik reveals the exact, tested full-funnel Google Ads strategy that has helped education providers generate over $10 million in revenue. This framework is designed to consistently lower cost per enrollment, improve ROAS, and create a system that actually scales.

    You will learn how to implement the 3-Stage Scalable Framework:

    1. Demand Generation (Top-of-Funnel): Discover how to use YouTube and Discovery campaigns to reach a wider audience than just search traffic alone. The goal of this engine is not immediate conversion, but to build awareness and interest using proven formats like program teasers, YouTube Shorts, and student spotlight stories.

    2. Demand Capture (Mid-Funnel): This is the core stage where most enrollments are generated. Learn the proper structure for Search, Performance Max (PMax), and Dynamic Search Ads (DSA) campaigns. Nik explains how to break down campaigns based on program-specific keywords, competitor brand terms, admission-related queries, and general high-intent searches like “best online coding bootcamp”.

    3. Branded Search and Remarketing (Bottom-of-Funnel): Many schools quietly lose a lot of revenue at this stage. We detail the critical steps to fix this, including running a dedicated branded search campaign (utilizing Target Impression Share bidding), setting up strong exclusions in PMax to prevent cannibalizing branded traffic, and deploying remarketing campaigns for users who visited key pages but didn’t convert.

    This successful approach works because it operates as a coherent system where each stage feeds the next. YouTube and Discovery generate attention; Search and PMax capture intent; and Branded and Remarketing campaigns convert those who need a final push.

    If your online school is currently spending $30K or more per month on Google Ads, this structured, systematic approach is what you need to scale with confidence.

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    12 min
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