In this episode of the Agency Rocket Show, Host Liz Hunt is flying without Chelsea (who is off doing casual things like HAVING A BABY) and is joined by DayCloud’s own marketing coordinator and resident wordsmith, Keaton Haines. Together they break down what copywriting actually is, how website copy differs from “regular” writing, and why your site shouldn’t read like an HR handbook. They walk through DayCloud’s full website copy process—from discovery and brand voice, to wireframes, UX-minded content strategy, and collaboration between design and copy—and talk honestly about common mistakes businesses make when they DIY their words. You’ll hear how empathy and embodiment drive good copy, how to think about SEO without turning your site into keyword soup, and why “integrity, honesty, professionalism” is not a brand personality. If you’ve ever wondered how agencies actually write websites (or what a ghostwriter does for a brand), this one’s for you.

Be honest: when you pull up your website… do you cringe a little?

In this episode, hosts Liz Hunt and Chelsea Poppens dive into the real signs it might be time for a website rebuild, from outdated design and clunky tech to slow load times, poor user experience, and branding that no longer fits who you are.

You’ll learn:

• The biggest red flags that scream “rebuild now”
• When a refresh is enough (and when it’s not)
• Why mobile, accessibility and site speed matter more than ever
• How bad UX quietly kills your leads
• When NOT to hire an agency (yes, really)

Plus… a pregnancy disclaimer, emotional support dogs, and a few unfiltered opinions on ugly websites. Enjoy!

In this episode of the Agency Rocket Show, Liz and Chelsea explain the phase where websites finally start taking shape: before the visuals, before the colors, before anyone gets distracted by “Can we make the buttons rounder?”

We break down the two-step magic of our process, built from years in the industry:

1. The Interactive Mood Board, where we mine for client taste, gather inspiration across industries, and intentionally include a few designs clients will absolutely hate.

2. The Wireframe Phase, aka the blueprint, skeleton, framework, bones… whatever you want to call it. It’s the non-sexy, extremely important step where content, flow, hierarchy, functionality, and UX all lock into place.

No colors, no fonts, no flourishes. Just pure structure, clarity, and strategic thinking.

We also discuss why this phase prevents project blowups, how it eliminates surprise edits later, and why clients understand their own website better when they can’t get distracted by the pretty stuff yet.

If you’ve ever wondered how the pros design websites that feel intentional, aligned, and on the mark, this is the episode for you.