Amazon Sellers, this week’s updates are reshaping how we sell, advertise, and fulfill. From Amazon’s push into agentic AI to the long-awaited death of commingling, the landscape is shifting fast. Add in a Netflix ad partnership and FBA powering Walmart orders, and you’ve got a recipe for disruption.

Full News: https://amazonseller.school/amazon-news-ai-tools-no-more-commingling-netflix-ads-holiday-prep/

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The age of agentic AI is here. Amazon’s new Bedrock-powered assistant goes beyond automation—taking on pricing, ads, and even account health.

Commingling is finally dead. Your inventory stays yours, counterfeit risk drops, and sellers save an estimated $600M in relabeling.

Then there’s Netflix teaming with Amazon Ads. Programmatic access to Netflix inventory could be your new storytelling channel.

And Amazon’s Multi-Channel Fulfillment just leveled up. Now it covers Walmart, Shopify, and SHEIN—one inventory pool fueling multiple sales channels.

Here’s what we’re covering live today:

AI Takes the Helm: Agentic AI Transforms the Amazon Seller Experience https://markets.financialcontent.com/wral/article/marketminute-2025-9-18-ai-takes-the-helm-agentic-ai-transforms-the-amazon-seller-experience