Amazon Q4 2025 Updates - What You Need to Know!
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Amazon Q4 2025 Updates - What You Need to Know!
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In this episode, we break down the most important changes Amazon has introduced over the past three months, along with what’s coming next. From new fulfilment fees and logistics updates to seller tools, pricing incentives, and advertising innovations, we cover everything you need to know to stay ahead.
Key topics include:
Holiday peak fulfilment fees and the end of FBA prep services
Updates to delivery policies, multipack options, and Pan-EU expansion
Business FBA discounts, flexible customer financing, and year-round Prime deals
New seller tools: Image Manager, Account Health Assurance, and AI-powered Seller Assistant
Amazon Ads UEFA sponsorship, AI advertising tools, and MCF expansion
Major event: Prime Big Deal Days (October 7–8, 2025)
Amazon is ending the co-mingling program after years of seller complaints
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