Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining the entire customer journey. Plus, shoppers are spending again—but they’re smarter, cautious, and more value-driven than ever.

Full News: https://amazonseller.school/amazon-news-new-ai-shopping-tool-holiday-spending-trends-key-seller-updates/

Let’s dig into what really moves the needle this week.

Amazon Sellers are about to face a smarter shopper. Amazon’s new Help Me Decide feature compares products, prices, and reviews automatically—rewarding clear data and penalizing weak listings.

Amazon’s New AI Shopping Tool “Help Me Decide” Transforms Product Discovery https://www.fastcompany.com/91427815/amazon-new-ai-shopping-feature-is-actually-pretty-helpful

Holiday spending is up, but expectations are higher. Shopify reports a 24% rise in global sales—driven by discounts, bundles, and AI-assisted shopping—but customers are demanding frictionless, multi-channel consistency.

Spending Rebounds as AI Shapes the 2025 Holiday Shopping Season https://www.shopify.com/news/global-holiday-retail-report-2025

ChatGPT sends traffic, not conversions (yet). While AI referrals are growing, conversion rates still lag behind traditional search. Sellers should watch this channel closely—it’s early, but evolving fast.

ChatGPT Sends Traffic, But Sales Still Lag Behind Traditional Channels https://digiday.com/marketing/e-commerce-sites-see-low-sales-from-chatgpt-traffic-new-study-finds/

Browsing just got intelligent. OpenAI’s new ChatGPT Atlas Browser embeds AI into every webpage—summarizing, comparing, and automating on the fly. If this sticks, product discovery may soon start before Amazon search.

OpenAI Launches ChatGPT Atlas Browser to Challenge Chrome’s Dominance https://clickup.com/blog/hub/ai/news/openai-launches-chatgpt-atlas-browser/

Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling point. Add reshoring trends and new marketplace dynamics, and the seller landscape is shifting fast.

Full News: https://amazonseller.school/amazon-news-prime-fatigue-fee-hikes-and-ai-competition-shape-the-future-of-e-commerce/

Let’s break down what really matters for your business today.

Walmart just went all-in on AI. Shoppers can now browse and buy directly inside ChatGPT — making frictionless, conversational commerce a reality.

Walmart Launches AI-First Shopping Experience: Checkout Within ChatGPT https://www.pymnts.com/partnerships/2025/walmart-launches-ai-first-shopping-experience-customers-can-checkout-within-chatgpt/

Amazon ads are burning cash and patience. Sellers reveal just how hard it’s become to drive sales without pouring money into PPC — and not all clicks convert.

Amazon Sellers Reveal Pay-to-Play Reality as Advertising Campaigns Fail to Generate Sales https://www.indexbox.io/blog/amazon-sellers-reveal-pay-to-play-reality-as-advertising-campaigns-fail-to-generate-sales/

Reshoring is gaining traction again. More brands are moving production closer to home for speed, control, and the “Made in USA” edge.

Reshoring Is Supply Chain Flexibility https://www.practicalecommerce.com/reshoring-is-supply-chain-flexibility

Amazon is testing a new kind of transparency. The new “Price History” feature lets shoppers see past pricing — meaning sellers will need consistent, defensible discounting strategies.

Amazon Tests “Price History” Feature — Transparency Just Became a Pricing Strategy https://www.linkedin.com/posts/raya-gurnett_new-amazon-feature-alert-the-price-history-activity-7385887309126127616-dkmV/

Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before they do—this one’s packed with strategy-shifting updates you don’t want to miss.

Full News: https://amazonseller.school/amazon-news-fba-fee-hikes-new-dd7-payouts-prime-growth-q4-deadlines/

Let’s dive into what’s really shaping the marketplace this week.

Amazon Sellers finally get a second chance. The new Seller Challenge lets AHA-eligible sellers dispute unfair enforcement decisions in just 48 hours. It’s fast, limited, and worth using wisely.

Listing Unfairly Flagged? The New Amazon Seller Challenge Benefit Lets You Dispute Rulings https://myamazonguy.com/news/amazon-seller-challenge-benefit/

FBA fees are climbing again. Starting January 2026, fulfillment, storage, and removal rates all tick up—while Amazon slows delivery for low-volume products. Plan for thinner margins and sharper inventory control.

Amazon FBA Raises Fees, Changes Delivery Promises https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/10/1760648210.html

AI just got creepily good at predicting what people buy. New research shows language models can forecast purchase intent with 90% accuracy—no training needed. Product validation may never look the same.

AI That Predicts What Shoppers Will Buy? It’s Already Here https://www.linkedin.com/posts/emollick_this-paper-shows-that-you-can-predict-actual-activity-7382423499325464576-gluw/

Temu’s getting a visit from regulators. Germany’s cartel office is investigating the marketplace for allegedly influencing third-party merchant pricing—raising the stakes for global e-commerce competition.

German Cartel Office Investigating Temu Over Merchant Price Influencing https://www.reuters.com/sustainability/boards-policy-regulation/german-cartel-office-investigating-temu-over-merchant-price-influencing-2025-10-08/