With reports of the market finally starting to level out, what’s the landscape looking like? Here are ten hot Rolex watches now trading under retail.

Featured watches:

Rolex Air-King 126900

Rolex Yacht-Master 40 126622

Rolex GMT-Master II 126711CHNR

Rolex Explorer 40 224270

Rolex Explorer II 226570

Rolex Deepsea 136660

Rolex Sea-Dweller 126600

Rolex Cosmograph Daytona 126519LN

Rolex Yacht-Master 42 226659

Rolex GMT-Master II 126719BLRO

Rolex Submariner Date 126610LN

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Recently, luxury watch prices have exploded to rip-off levels. But why? Today we’re going to pick apart the pricing model of luxury watch brands and their fake watch alternatives to find out what’s going on with these insane costs.

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These last few months have been an absolute oasis of some of the best watchmaking to come out in a long time, and we’re about to dive into all of it, including one of the most incredible horological creations ever conceived.

Featured watches:

Jaeger-LeCoultre Master Control Calendar

H. Moser & Cie. Pioneer Flying Hours

Otsuka Lotec Jiro Katayama No. 9

TAG Heuer Carrer Astronomer

Jacob & Co. Astronomia Four Axis Tourbillon

Ferdinand Berthoud Naissance d’Une Montre 3

Tudor 1926 Luna

Ming 57.04 Iris

Panerai Luminor Marina Militare PAM05218

Greubel Forsey QP Balancier

Egeiro

Hulsman Easy Perpetual

Roger Smith Series Six

Ulysse Nardin Freak X Crystalium

Ulysse Nardin Blast Free Wheel Silicon Green

MB&F Legacy Machine 101 EVO

Renaud Tixier Monday

Berneron Quantième Annuel

Old Soul By Vianney Halter and Massena LAB

Fears and Studio Underd0g The Manhattan and Uif Njn0tb

Vacheron Constantin Tribute to the Quest of Time

Vacheron Constantin La Quête du Temps

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If it’s a desirable timepiece you want but you can’t be bothered with Rolex, then here’s a selection of awesome alternatives that rank high on the desirability chart.

Featured watches:

Gronefled Grone Oldenzaal

MB&F M.A.D.2

D. Dornbluth & Son

AnOrdain Model 1

Kurono Tokyo Sensu EOL

Ming 37.02 Ghost

Halios Seaforth IV

Anoma A1 Optical

Straum Jan Mayen

Omega x Swatch MoonSwatch

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This is a different kind of watch-buying advice. It’s going to start off controversial, and it’s only going to ramp up all the way to the end.

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Just because a watch is incredible doesn’t mean I want to buy it. So contrary to popular opinion, here is a selection of watches collectors absolutely love that I will never, ever part ways with my cash for.

Featured watches:

IWC Ingenieur Automatic 40

Rolex Sky-Dweller

Omega Speedmaster Moonwatch Professional white dial

Hamilton Khaki Field

Breitling Navitimer

Seiko Prospex Alpinist SPB121

Piaget Polo Date

Tudor Black Bay Chrono

Cartier Santos

TAG Heuer Monaco

Rolex GMT-Master II

Omega Seamaster Planet Ocean 600M

Zenith Chronomaster Original

Tissot PRX

Rolex Daytona 6239 Paul Newman

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It’s time for another round-up of the latest bargain watch releases, all bundled up right here for your leisurely enjoyment. There’s a bit of everything for every taste!

Featured watches:

Zelos Artemis

Paulin Mara

Selten Jui

Anoma A1 Optical

Loresum LS06

Atelier Wen Ancestra

Zbioland Snake

Farer Integra

CW&T Solid State Watch

Fears Brunswick Jump Hour Barleycorn Plum

Fears Brunswick Charcoal Rose

Fears Redcliff ES

Dennison Date Night

Ba111od Chapter 8

Christopher Ward Twelve 660

Louis Erard Gravee Main

ZLTD Series 1

Isotope OVNI

Raymond Weil WTF39

M.A.D.Editions M.A.D.1S Yinka Ilori

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If you had to sell it all and have just one watch, which would it be? There’s fifteen such thoughts here today, each one cheaper than the last.

Featured watches:

Frederique Constant Classic Date Manufacture

Longines Spirit Zulu Time

Christopher Ward C60 Trident Lumiere

Mido Ocean Star Worldtimer

Doxa Sub 200 Sharkhunter

Hamilton Jazzmaster Performer Automatic 38mm

Nivada Grenchen Aquamar

Jack Mason Strat-o-timer GMT: Lone Star

Arken Alterum

Maen Hudson 38 Mk4

Erebus Ascent 39

Seiko SRPL91 Gene Kranz

Timex Marlin Jet Automatic 38mm

Citizen Men’s Sport BM7630-80X

Apple Watch SE

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