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Anewgo of New Home Sales

Anewgo of New Home Sales

Auteur(s): Anya Chrisanthon and John Lee
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À propos de cet audio

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.© 2026 Anewgo of New Home Sales Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • AI Brief: What 2026 Means for Home Builders-172
    Jan 13 2026

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    AI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased.

    In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders.

    They cover:

    • The shift from traditional search to conversational, AI-driven discovery
    • What “agentic AI” really means for buyers and sellers
    • Why AI browsers, assistants, and agents are changing the buyer journey
    • How AI is moving from marketing into full-funnel commerce
    • What builders need to do now to stay visible, competitive, and relevant

    This episode zooms out to connect the dots without hype so builders, marketers, and sales leaders can understand what actually matters next.



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    47 min
  • The Death of the Funnel: AI’s Impact on New Home Sales-170
    Jan 6 2026

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    In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.

    After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.

    In this conversation, we cover:

    Why the traditional sales funnel is officially broken

    How AI is changing buyer intent, discovery, and decision-making

    The rise of “signal” over SEO and paid traffic

    Why AI won’t replace your job—but someone who knows AI might

    How roles like OSCs, sales teams, and marketers must evolve

    The growing need for a Chief AI Officer (CAIO) in homebuilding organizations

    This episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.


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    56 min
  • Replay: Building a Better Way to Buy and Sell a Home with Offerpad-170
    Dec 31 2025

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    Kicking off the new year with a listener favorite.

    In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad.

    Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer program works, why local market expertise and human decision-making matter just as much as technology, and how builders and real estate agents can leverage iBuyers as a strategic tool (not a threat).

    With the housing market evolving rapidly since this episode first aired, this replay offers valuable perspective on:

    • The rise (and recalibration) of the iBuyer model
    • How certainty and convenience impact new home sales
    • Why partnerships between builders, agents, and iBuyers still matter
    • Lessons that remain relevant no matter the market cycle

    Whether you’re revisiting this episode or hearing it for the first time, it’s a timely reminder that innovation in real estate isn’t just about algorithms, it’s about solving real problems for real buyers and sellers.

    Happy New Year, and enjoy this throwback conversation. 🎉

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    39 min
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