Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.

You’ll learn:

-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)

-How to structure training, processes, and metrics that move appointments → sales

-Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video

-Why gating hurts conversion—and where to earn contact info instead

-Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks

-Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability

-When (and how) to audit your existing OSC program for quick wins

Guest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert.
Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.

If you’re a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.

Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.

We cover:

-The Digital Marketing Ladder: the 8 steps

-UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets
-AIO to SEO? Preparing your site to “talk to bots” and win AI answers
-Content that feeds LLMs without becoming AI slop (voice, structure, schema)
-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales
-Paid search today (rising CPCs) and what’s next for social/TikTok search
-Practical AI workflows: brand-tuned GPTs, faster content ops, better insights

If you’re a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.

Chapters:
00:00 Intro
01:05 Jason’s path & why builders need better data
03:00 The Digital Marketing Ladder
06:10 Websites & assets: the #1 ROI lever
09:10 AI search and “bot-to-bot” readiness
12:20 From SEO to AIO: content that ranks in AI
20:05 Validating the AI recommendation: trust pages that matter
24:00 Visuals that feed AI (not just look pretty)
26:00 Measuring ROI with CRM + attribution
28:30 AI tools/workflows Jason recommends
31:00 What’s next: TikTok search & beyond
33:00 One thing overwhelmed teams should do now
34:30 Where to find Jason

Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive.

She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the role of AI in empowering marketers to focus on strategy and creativity, rather than repetitive tasks.

Whether you’re leading a team, navigating a career in a male-dominated field, or looking to build a more inclusive culture, this episode delivers practical insights you can apply right away.

📘 Kae’s book: Not Made for You: How Women in Tech Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men
🌐 Learn more & follow Kae: kaewilliams.com