What happens when the guy behind one of the most talked-about supplement brands of the 2010s sits down to talk influence, fallout, and full-circle success?

In this episode, host Logan Fields welcomes Ankur K Garg—the original architect behind Shredz, the founder of Youngry, and the visionary behind Flexwork Studios—for an unfiltered conversation about what it really takes to build lasting brands, powerful relationships, and multi-million-dollar momentum.

From early experiments in social media to managing thousands of influencers before “influencer marketing” was even a phrase, Ankur’s journey is packed with insights most people never hear. He opens up about the meteoric rise of Shredz, how he navigated the Fyre Festival chaos (yes, he was there—sort of), and what it means to own your mistakes while protecting your reputation and your people.

If you’ve ever wondered what was really going on behind the scenes of the fitness industry’s golden era—or how to pivot after controversy without losing your credibility—this episode delivers.

We talk about:

• How Ankur helped invent influencer marketing and reverse-engineered social growth using niche accounts

• What really happened with the Fyre Festival—and why he feared being name-dropped in the Netflix docs

• The difference between hype and substance when building brands with staying power

• How Shredz scaled into a global phenomenon with airport-level name recognition

• Why some influencers made six figures a month (and others didn’t)

• How to repair broken relationships and why Ankur tracks “karmic debts” in a personal spreadsheet

• His secret test for vetting business partners—and why most people fail it

But the conversation goes deeper than strategy. Ankur shares how he built relationship capital over two decades, what fuels his obsession with team culture, and why he believes in showing up for his people—whether that’s writing a check to fix someone’s mistake or building a podcast studio that feels more like a lifestyle brand than a rental space.

We also dive into the rise of Flexwork Studios, the New Jersey-based podcasting hub redefining premium content creation. From hourly rentals to full-service production packages, Ankur explains why Flexwork is a natural extension of everything he’s learned: take care of your team, make it beautiful, and treat the details like they matter.

If you’re in marketing, this is required listening. Ankur breaks down why most agencies are struggling in 2025, how they get messaging wrong, and why blindly relying on AI tools (even this one) is sabotaging brands. His insights on market fit, creative strategy, and building real human trust are refreshingly blunt—and incredibly useful.

About Ankur Garg:
Serial entrepreneur, culture builder, and brand strategist, Ankur has built and exited companies, managed over 2,000 influencers, and continues to shape the future of podcasting and content creation through his work at Youngry and Flexwork Studios.

Want more? Here’s how to stay connected:

• Follow Ankur Garg on Instagram, LinkedIn, and everywhere else: @ankurkgarg

• Explore Flexwork Studios at https://flexworkstudios.com to see rental options, production packages, and upcoming availability

• Check out Youngry for full-service marketing, strategy, and brand growth at https://youngry.com

• Follow Logan Fields for more interviews with the builders, creators, and disruptors shaping tomorrow’s brands

If you enjoyed this episode, leave a review, subscribe, and share it with someone who’s building something real. It helps more than you know—and lets us keep bringing you conversations that don’t just inspire, but actually inform.

Thanks for tuning in. See you next episode.

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