In this episode, I sit down with Tim Bishop, Sales and Marketing Director at Morrish Homes, to explore the company’s evolution from a traditional family-run building firm to a thriving regional housebuilder.

Tim shares his career journey, from estate agency to housebuilding, and the strategic partnerships that have shaped Morrish Homes’ success.

Throughout our conversation, Tim discusses the shift from estate agency-led sales to an in-house sales and marketing operation, highlighting the benefits of brand control, cost efficiency, and stronger customer engagement. He also shares insights into navigating the competitive land market, the importance of pricing strategy, and the role of partnerships in delivering large-scale developments.

Sustainability and digital innovation are key themes. Tim explains how Morrish Homes embraces a pragmatic pricing approach, ensuring homes are positioned competitively without over-reliance on incentives. We also discuss how digital tools and marketing innovations are transforming customer engagement in the new homes sector.

Here are just some of the topics covered:

- The transition from a family-run builder to a regional housebuilder

- How strategic partnerships, including with the Duchy, have shaped growth

- The impact of in-house sales and marketing on business performance

- Pricing strategies and how they differ from industry norms

- The importance of digital marketing and customer engagement

Tim offers valuable insights into the ever-changing property landscape, providing a fascinating look at how Morrish Homes is positioning itself for the future while staying true to its heritage. A must-listen for anyone interested in the sales and marketing of new homes!

Another engaging episode not to be missed!

In this episode, I sit down with Julian Rooney, Chief Sales Officer and Co-Founder of Thakeham, to explore the world of strategic land promotion and property development.

With over 20 years of experience, Julian shares his journey from estate agency to building a company with a land bank of over 45,000 units.

Julian provides insights into Thakeham’s impressive growth, the milestones that have defined their journey, and the evolving challenges of the strategic land market.

We discuss the importance of maintaining quality while scaling up and the innovations that have helped Thakeham achieve success, including their adoption of 3D design and sustainability initiatives.

Sustainability features prominently in the conversation. Julian highlights Thakeham's commitment to zero-carbon homes and their groundbreaking partnership with Octopus Energy.

Here are just some of the topics covered:

- The importance of strategic land promotion and its long-term value

- How Thakeham balances scalability with quality and design

- The role of sustainability and innovation in property development

- The customer demand for zero-carbon and zero-bill homes

- Lessons learned in property sales and advice for aspiring developers

Throughout the episode, Julian emphasises the value of hard work, innovation, and putting people first in the property industry. A fascinating discussion for anyone interested in property development and the future of housing.

Another must-listen episode!

In this latest episode, I speak with Cheryl Gibbens, Digital Marketing Manager at Aster Group about the ever evolving world of digital marketing. Cheryl well and truly has her finger on the digital marketing pulse, keeping up to date with the latest trends and digital channels to aid with sales and build awareness for Aster online.

In this episode, Cheryl and I discuss the subtle differences between digital marketing and traditional marketing, noting how each available channel requires its own consideration when building an effective digital marketing strategy to achieve the desired results.

We dip into the latest trends and the emergence of platforms such as TikTok with the ability to reach and educate target audiences, developments in AI, hesitations surrounding chatbots and even touch on IP tracking (“What’s that?” I hear you asking!).

Throughout the episode Cheryl emphasises the importance of customer service and that in our strive to keep up with digital progression we don’t leave any audience behind.

Here are just some of the topics covered:

- How to select the most appropriate tools, channels and portals to have the optimal impact on sales and enquiries

- What up and coming digital tools are right, and perhaps wrong, for the future of the industry

- How the role of a Digital Marketing Manager differs from that of a Marketing Manager

- Who decides which social media trends are right for the business, and when to let the ‘hype’ remain just that

And much more!

Another great episode, not to be missed!