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App Marketing by App Masters

App Marketing by App Masters

Auteur(s): Steve Young
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À propos de cet audio

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.Steve Young Marketing Marketing et ventes Réussite personnelle Économie
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  • Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)
    Dec 23 2025
    Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.You’ll discover:✅ The psychology behind high-converting Web2App funnels✅ How Headway turns quiz-takers into subscribers✅ The “winback” email sequence that drives extra revenue✅ Smart upsells & pricing tricks that boost LTV✅ Why longer funnels sometimes convert betterIf you’re spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.Try web2wave: https://web2wave.comSpecial App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account👉 Watch now to learn how to build a Web2App funnel that actually makes money.Check out Diversify Your Facebook Ads with Web2App Campaigns:https://youtu.be/NMtxdFyV3E8Check Headway:https://apps.apple.com/us/app/headway-daily-micro-learning/id1457185832The Anatomy of a High-Converting Paywallhttps://youtu.be/7B3Y2THVEEwThe Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)https://youtu.be/BtEN-jVhpt8?si=JXNdQCl4rFClOtUDYou can also watch this video here: https://youtu.be/ELt0hjABIqYWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSYou don’t need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP*********************************************Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.Check out now: https://tinyurl.com/43hda5tf*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    41 min
  • Live App Store Optimization (ASO) Audit & Optimization
    Dec 20 2025

    In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.

    He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:

    🔥 Piko AI: Mood Tracker Journal

    🔥 ZipSign

    🔥 Bodpic: AI Body Visualizer

    You will discover:

    ✅ How to find high-impact keywords using ASOMobile’s ASO tools

    ✅ Real examples of title, subtitle, and keyword optimizations

    ✅ How to identify high-opportunity, low-competition terms

    ✅ Pro ASO workflow you can apply to any app today

    Learn More:

    🧠 Try ASOMobile → http://bit.ly/49y6rEP

    🎁 Use promo code APPMASTERS40 to get 40% OFF any plan

    You can also watch this video here: https://youtube.com/live/f4ZnGy-1S9c

    Want expert guidance to grow your app?

    Book a quick call with App Masters:

    https://appmasters.com/contact-us/

    Get training, coaching, and community: https://appmasters.com/academy/

    *********************************************

    SPONSORS

    You don’t need a big team or budget to succeed in ASO.

    ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

    And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************

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    1 h et 10 min
  • If You’re Running Paid App Ads, You NEED to Watch This
    Dec 16 2025

    If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.

    AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers.

    In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:

    🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.

    📊 Unified Journeys – Finally track cross-platform user behavior across mobile, web, and connected TV, and get a true picture of what drives revenue.

    You’ll learn:

    ✅ How Meta Ads secretly boost your organic downloads

    ✅ How to measure incrementality (without spreadsheets)

    ✅ Why cross-channel tracking is the next big thing in 2026

    ✅ How top apps are using these insights to scale profitably

    Whether you’re an indie developer or managing millions in ad spend, these tools can help you make smarter decisions and stop wasting budget.

    👉 Watch now to future-proof your app marketing strategy.

    📍 Learn more about AppsFlyer’s updates: https://shorturl.at/ltVvM

    You can also watch this video here: https://www.youtube.com/watch?v=H-czKhL0c4Y

    Want expert guidance to grow your app?

    Book a quick call with App Masters:

    https://appmasters.com/contact-us/

    Get training, coaching, and community: https://appmasters.com/academy/

    *********************************************

    SPONSORS

    The new Appsflyer Benchmarks site

    Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

    With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

    Check out now:

    https://www.appmasters.com/benchmarks

    *********************************************

    Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

    Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

    Check out now: https://tinyurl.com/43hda5tf

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************

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    13 min
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