Apple Vision Pro: Early Adopter Excitement Vs Mainstream Skepticism
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Apple Vision Pro: Early Adopter Excitement Vs Mainstream Skepticism
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Join our discussion about the differences between mainstream and early markets, specifically targeting adopter profiles and value behaviors. We use examples from major tech companies like The New Apple Visio Pro, Microsoft, and Amazon and their product innovations to explore the diffusion of innovations, risk perceptions, complete solution concepts, and adopting a diagnostic selling approach.
You'll learn insights into how these companies leveraged familiar tools and targeted specific use cases, gradually introducing new features and intangibles to reduce risk perception and accelerate your product adoption (aka sales).
00:00 Introduction and Welcome 00:34 Understanding the Differences Between Mainstream and Early Markets 01:00 Exploring the Use Cases of Apple Vision Pro 02:17 Discussing the Buying Behavior Towards New Innovations 09:26 The Role of Risk Perception in Adoption of Innovations 18:28 The Importance of Complete Solution in Product Adoption 29:13 Case Study: Microsoft's Strategy in Introducing Cloud 33:57 Conclusion and Wrap Up
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