This podcast episode revolves around the ever evolving and increasing trend of sports tourism and its transformative impact on destinations, particularly in Florida. Larry and Mady delve into the art and science of capturing attention within this dynamic field with Sean Doherty, Tourism Executive Director and Sean Walter, Sales/Sports Business Development, Director, both with Punta Gorda/Englewood Beach VCB. We discuss the evolution of sports marketing and the significance of fostering genuine connections with audiences. Our conversation encompasses the substantial investments being made in sports facilities and how these developments are reshaping communities, enhancing their appeal to both participants and spectators alike. We also explore the innovative strategies that destination marketers are employing to stand out in an increasingly competitive landscape, aiming to attract diverse sporting events that boost local economies. Through engaging dialogues and expert insights, we provide listeners with actionable strategies designed to inspire and inform their approach to sports tourism and marketing.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 06:35 - The Evolution of Sports Tourism
• 11:38 - Exploring Punta Gorda's Unique Sports Offerings
• 25:52 - The Rise of Sports Tourism
• 27:53 - The Evolution of Sports Participation
• 40:09 - The Rise of Sports Tourism in Florida
• 46:27 - Collaboration in Sports Events
• 49:44 - Exploring the Beauty of Florida's Destinations
• 53:45 - Exploring Punta Gorda's Culinary Delights

KEY TAKEAWAYS:

• Aqua Talks endeavors to blend marketing with innovative ideas that resonate profoundly with audiences.
• The podcast emphasizes the importance of meaningful connections in capturing audience attention effectively.
• Engaging discussions and actionable strategies are pivotal for inspiring destination marketers and government contractors alike.
• The evolution of sports tourism indicates a significant shift towards comprehensive support and branding in the industry.
• Florida has experienced a notable surge in sports facility development to attract diverse sporting events.
• Unique sports like pickleball and dog agility are becoming essential elements of the sports tourism landscape in Punta Gorda.

ABOUT THE GUESTS:

Sean Doherty

Sean Walter

Sean started his career out of college at Walt Disney World where he held various positions in operations and sales. He oversaw many facilities including restaurants, hotels, and golf courses and developed a customer service curriculum which he taught at The Disney University. He later expanded his career in the hospitality tourism industry by working for the Bradenton Area Convention & Visitors Bureau operating their convention center, 23- fields multipurpose sports complex and large historic event center. After booking many sporting events, Sean shifted his role into Sports Sales and Business Development with the Bradenton Area CVB for 12 years. Upon seeing the potential and current growth plan in expanding hotels, development and sports facilities in Charlotte County, Sean took a position as the Business Development Director for the Punta Gorda/Englewood Beach Visitors Bureau. He has been the Business Development Director for five years overseeing sports, leisure and the meetings group sales departments partnering with many organizations, meeting planners and industry partners to highlight the amazing assets the destination offers to these groups and their attendees.

Our discussion centers around the innovative marketing strategies employed by Visit St. Pete/Clearwater, particularly in the context of revitalizing the area's image and attracting diverse visitors. Joining us is Oliver Kugler, the Community Relations Manager, who shares valuable insights into the evolving landscape of tourism and marketing within Pinellas County. We delve into the challenges and triumphs encountered in promoting not only the renowned beaches but also the myriad of cultural and recreational offerings that define the region. Our conversation further explores the significance of community engagement and collaboration with local businesses in fostering a vibrant tourism ecosystem. As we navigate through the intricacies of these strategies, we illuminate how effective communication can reshape perceptions and enhance the visitor experience in the St. Petersburg/Clearwater region.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 10:23 - Exploring Community Relations in Tourism
• 29:25 - The Importance of Tourism in St. Pete
• 37:30 - History of Tourism in St. Pete Clearwater
• 55:03 - Revitalizing Clearwater: A New Era

KEY TAKEAWAYS:

• Aqua Talks speaks to the transformative potential of marketing in fostering connections with audiences.
• The podcast emphasizes the importance of community engagement within marketing strategies for tourism.
• Visit St. Pete Clearwater represents a diverse tourism sector, including both local residents and visitors.
• The significance of innovative campaigns, such as 'Still Shining', demonstrates resilience in destination marketing efforts.

ABOUT OUR GUEST:

Oliver Kugler - LinkedIn

Visit St. Pete-Clearwater

Oliver serves as the Community Relations Manager for Visit St. Pete-Clearwater, bringing over 37 years of hospitality experience to his role promoting Pinellas County. A certified Professional in Destination Management, his impressive career journey has taken him through some of the Tampa Bay area's most notable properties—from the historic Belleview Biltmore Resort & Spa to beachfront gems like Dolphin Beach Resort and Sunset Vistas. Originally from Chicago's north shore, Oliver's hospitality roots run deep: he grew up on Indian Rocks Beach in the 1970s, where his father managed a small beachfront motel. At just nine years old, Oliver learned that earning pool privileges meant mowing lawns and helping guests with luggage! He later followed his mother and brother into the restaurant business before spending a decade as a banquet chef and assistant food & beverage manager.

Beyond his professional achievements, Oliver is deeply woven into the fabric of the local tourism community. He's been on the Foundation Board for the Clearwater Jazz Holiday since 1996 and has served on numerous chamber boards throughout the region. A 32-year member of Skal International—the world's largest travel and hospitality association—he's a past president of the Tampa Bay chapter and a recipient of their prestigious Tourism Person of the Year award. These days, Oliver lives in Largo with his four adult children and is eagerly awaiting his sixth grandchild in March! When he's not at work, you'll find him snowboarding with the kids and grandkids in winter or enjoying quality family time on the area's award-winning beaches and boating Florida's crystal-clear waters.

This discussion centers on the significance of seasonal tourism, particularly emphasizing the economic benefits derived from Halloween-themed events and attractions. We delve into the multifaceted nature of haunted tourism, exploring its capacity to enhance local economies through increased visitor numbers and engagement with unique cultural experiences. Our conversation traverses a variety of haunted locales, including ghost tours and amusement parks that offer thematic events designed to captivate audiences during this autumnal season. We reflect on the allure of these experiences, noting how they foster not only excitement but also a profound connection to history and storytelling. Ultimately, we advocate for the exploration of such seasonal opportunities as a means to enrich one's travel experiences while simultaneously supporting local businesses and communities.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:14 - Transitioning to Haunted Tourism
• 11:51 - Exploring Halloween Tourism
• 17:50 - Exploring Haunted Locations and Their Histories
• 21:58 - The Thrill of Haunted Tourism

KEY TAKEAWAYS:

• Aqua Talks provides insightful strategies for marketers seeking to capture audience attention and drive engagement.
• Seasonal tourism, particularly around Halloween, significantly boosts local economies and tourism revenues.
• Haunted tourism and ghost tours serve as unique marketing tools that attract visitors and enhance destination appeal.
• The discussion emphasizes the importance of storytelling in marketing, particularly in evoking emotions and creating memorable experiences.
• Listeners are encouraged to explore seasonal events as a means of diversifying their travel experiences and supporting local communities.
• The podcast illustrates how immersive experiences, such as ghost tours, can enrich one's understanding of a destination's history and culture.