Are you ready for retail media 2.0?
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Are you ready for retail media 2.0?
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À propos de cet audio
Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power.
On this episode of the Performance Marketing Unlocked podcast, host Joe sits down with two retail media experts, Ollie Shayer, Senior Director, Global Strategy and Innovation at SMG, and Daniel Knapp, Chief Economist, IAB Europe, to talk about the future of the channel.
Recorded on the ground at Retail Media Summit UK 2025, the respective interviews dive into what the "second phase" of retail media is going to look like, from deployment of the channel in the UK versus the US to its growth prospects amid a turbulent economy.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
Ollie Shayer on his move to SMG and the challenges surrounding retail media (1:29)
Daniel Knapp forecasts retail media's future and talks differences between the UK and US (9:03)
~ Further reading ~
Six spicy predictions for retail media in 2026
Rory Sutherland explains everything wrong with performance marketing
Iceland expands retail media network through Epsilon partnership
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