Do you know what a buying signal is? Could you read one if you saw one? And if you can recognize them, what do they tell you?

If you're a little lost, you're not alone. Buying signals refer to the various behaviors, content consumption, and social interactions that indicate a potential buyer's interest and engagement with a product or service. In this episode, we look at how finding them, and reading them correctly, is a key to understanding (and nurturing) the customer journey.

And ready or not, AI has become a powerful tool—and an influence—in wholesale distribution and manufacturing. Like an octopus, its tentacles have spread into every facet of business. This week, we look into the implications of the U.S. Homeland Security naming an AI Safety Security Advisory Board, highlighting the potential risks and benefits of tech giants influencing government decisions.

Furthermore, we explored the surge in AI-related lawsuits, particularly focusing on content creators and media organizations suing AI models for using their content without permission. This issue raises complex legal and ethical questions that may eventually reach the Supreme Court.

The landscape of technology is constantly evolving for wholesale distributors. Listen to this week's episode to help stay informed about the developments that affect your business the most.

Let's face it: when it comes to the tech adoption curve, wholesale distributors and manufacturers can be a little behind (Are you? Hint: if you don't know what "adoption curve" means, you are).

On this episode, we dive into the critical role that digital resources play in driving both growth and customer engagement. From providing valuable digital content, to the challenges of balancing self-service experiences with the need for personalized interactions, we'll help you assess your own digital landscape...and show you how it directly impacts your ROI.

In addition, we take a deep dive into the news that affects wholesalers the most: the impact of inflation on the economy, the potential of the industrial metaverse for businesses of all sizes, and a new look at the building blocks for AI in your business.

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AI may be the most recent technology game-changer for wholesale distribution and manufacturing, but it's by no means the only one. In this week's episode, we're joined by guest Lin Chase, Ph.D., a 35-year veteran of enterprise technology and artificial intelligence and University Administrator. Together, we discuss the evolving landscape of technology in the manufacturing and distribution industry. We also dive into the reasons behind the surge in investment in Mexico's manufacturing infrastructure, as well as the importance of semantic planning in data management and how it can reshape B2B commerce (and just what the heck is "semantic planning" anyway?).

We also explore the potential applications of virtual reality and augmented reality in training and safety measures within manufacturing settings, as well as the need for strategic data planning and the integration of AI for future growth and efficiency. We cover a lot, so grab a cup of coffee and get ready for some incredible insights!

And don't forget - you can join the conversation each Friday on LinkedIn. Follow us and we'll shoot you out an invite!