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Ask This First - When Considering Your "Why" in Writing & Marketing

Ask This First - When Considering Your "Why" in Writing & Marketing

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In this conversation, Janeen Ippolito explores the pivotal questions authors face regarding the significance of their work. She emphasizes the importance of asking not just why their writing matters, but whether it matters at all. Through personal anecdotes and insights, she encourages authors to confront uncomfortable truths about their motivations and the changing landscape of the publishing industry. The discussion highlights the necessity of self-discovery, adaptability, and finding deeper reasons for pursuing a writing career beyond financial gain.

  • Every author questions if their work matters at some point.
  • Asking 'does it matter?' is crucial for author longevity.
  • Change is hard, but necessary for growth in the author journey.
  • The publishing industry is chaotic and requires adaptability.
  • You are allowed to shift your focus and priorities as an author.
  • Self-discovery is key to understanding your motivations.
  • It's okay to let go of projects that no longer resonate with you.


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe

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