In the final episode of the I want to be a CXO series, how do I get there? series, Gabrielle Elahimjian Sroor (member of ASAE’s Young Professional Advisory Council) sits down with Brianne Wheeler, Founder & CEO of Levitate Marketing, to talk about unconventional career paths, entrepreneurship, and leadership in the association space.

Brianne shares how diverse experiences shaped her career, why people and networks open unexpected doors, and what it really takes to step into the C-suite—or launch your own business. From lessons on resilience, metrics, and mentorship to candid stories of navigating challenges, this conversation is full of practical takeaways for anyone looking to grow as a leader in associations.

In this episode, "When One System Isn’t Enough: Rethinking Association Tech for Agility and Growth," we explore a challenge many associations face: relying solely on their AMS to manage everything from member management to communications. As member expectations grow and digital strategies become more complex, a single system often can’t keep up—resulting in workarounds, data silos, and stalled innovation.

Discover how a more flexible, integrated approach to technology can help. We dive into how associations are rethinking their tech stacks by combining specialized platforms that work seamlessly together. This approach doesn’t replace the AMS but expands its impact, delivering greater agility, richer data insights, and a more personalized member experience.

Whether you’re feeling limited by your current system or just curious about what’s next, this episode offers practical insights for building a smarter, more adaptive technology foundation to support growth.

Moderator:

• Vinnu Deshetty, Event ROI Coach

Speakers:

• Reggie Henry, ASAE’s Chief Information & Performance Excellence Officer
• Jeff Horne, Founder & CEO of Wicket
• Ron McGrath, Founder & CEO of HighRoad Solutions

Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/

In this episode of Decoding Membership, host Michael Skiados, MBA, CAE, CEO of the National Association of Professional Insurance Agents, leads a conversation on what really drives membership retention after renewal. Alongside expert panelists Nathan Chamberlain, CAE, Heather Harris, Ph.D., and Brittany Lancor, the discussion focuses on post-renewal engagement, behavioral signals, and how associations can use data, psychology, and smart design to keep members connected.

Topics include behavioral segmentation, onboarding after renewal, recognizing early signs of disengagement, and using both high-touch and low-touch strategies effectively. This episode offers associations a fresh, actionable perspective on how to move beyond transactional renewals and build deeper member loyalty.