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At Home In Waterloo Region with Cheryl Goetz

At Home In Waterloo Region with Cheryl Goetz

Auteur(s): Cher Goetz
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À propos de cet audio

Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow.

Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community.


Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.

© 2025 At Home In Waterloo Region with Cheryl Goetz
Gestion et leadership Sciences sociales Économie
Épisodes
  • FoodZen | Destiny Moser
    Nov 13 2025

    In this episode of At Home in Waterloo Region, Cher Goetz welcomes Destiny Moser, founder and executive chef of FoodZen. After 17 years in the tech industry managing mergers and acquisitions, Destiny pivoted during the pandemic to launch a personal chef and pre-made meal service rooted in Indigenous values. As a working mother of three, she’s built a business focused on making whole, locally sourced food accessible to busy families while advocating for greater awareness of what true Canadian food means. Destiny shares her passion for sustainable eating, cultural reconnection, and community collaboration through food.

    In this episode, you’ll hear:

    • [04:22] How FoodZen began by solving her own family’s food challenges.
    • [06:34] The FoodZen approach: from reducing waste to offering customizable, sustainable meal options.
    • [09:09] What sets FoodZen apart: following Indigenous food philosophies and cutting out processed ingredients.
    • [11:08] The role of hyperlocal, ultra-seasonal eating and surprising local ingredients like sumac.
    • [15:07] Challenges of sourcing Indigenous foods due to colonial laws and limited access in urban areas.
    • [20:02] Why rethinking industrial farming and supporting Indigenous food systems matters for sustainability.
    • [24:06] Barriers in marketing and misconceptions about meal delivery services.
    • [29:10] Introducing FoodZen’s kids’ meal program - nutrition-packed versions of childhood favorites.
    • [37:15] Upcoming programs and FoodZen’s teaching kitchen launching in May 2025.
    • [43:31] Destiny’s mission to remove the label “exotic” from Indigenous foods in Canadian legislation.
    • [45:55] Why Waterloo Region’s access to farmers and markets is ideal for hyperlocal cooking.

    Connect with Destiny:

    Instagram: @foodzen.ca

    Website: foodzen.ca

    Let's Connect:
    Instagram: https://www.instagram.com/at.home.co
    Website: www.athomecompany.ca
    Email Community: https://athomeco.myflodesk.com/podcast
    Contact: hello@athomecompany.ca

    Thank you to our Sponsors:

    Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
    Instagram: https://www.instagram.com/saltboxmortgage_agent
    Contact: Amanda@saltboxmortgages.com
    519.497.9256

    Den1880
    Website: https://www.den1880.co
    Instagram: https://www.instagram.com/den1880.co

    Voir plus Voir moins
    52 min
  • The Social Snippet | Kristina Bartold
    Oct 30 2025

    In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kristina Bartold, co-founder of The Social Snippet, host of The Community Podcast, and co-creator of High Vibe Women. Kristina shares how her social media side hustle evolved into a full-service digital agency rooted in community, connection, and authenticity. From building massive business momentum to navigating the messy middle of entrepreneurship, she opens up about what really fuels long-term success. With real talk, humour, and tons of wisdom, this episode is packed with insight for anyone growing a business in Waterloo Region, or beyond.

    In this episode, you’ll hear:

    • [04:33] How a few early coaching clients and a friend stepping away from her agency unexpectedly sparked the birth of The Social Snippet.
    • [05:28] Kristina’s creation of High Vibe Women, a powerful in-person and online community that brings ambitious women together to connect, expand, and grow.
    • [10:33] The honest side of entrepreneurship: navigating people-pleasing, burnout, failed partnerships, and why business is personal growth in disguise.
    • [21:35] What makes The Social Snippet different, why they won’t run your account for you, and how focusing on community over virality builds real trust and sales.
    • [27:10] Kristina’s top hot takes on social media, including why weird job titles, inconsistent bios, and vague business descriptions hurt your brand.
    • [33:16] The myth of needing to show up like everyone else online, and why being yourself consistently is still the most powerful strategy.
    • [40:32] What’s next: expanding High Vibe Women to new cities and the dream of seeing more female-founded businesses hit 7-figures.

    Kristina’s journey is a testament to building with intention, showing up with heart, and being bold enough to do things differently. Whether it’s leading with relationships, investing in the right rooms, or staying rooted in your “why,” her approach proves that community isn’t just a nice-to-have, it’s the strategy.

    Special Offer:

    • Visit thesocialbusinessclub.ca and use code PODCAST to get your first month for $1 CDN.
    • If you have big podcast dreams, Kristina would love to offer you 10% off your podcast launch, just tell her Cher sent you!

    Connect with Kristina:

    Instagram: @kristina.bartold

    Website: www.thesocialsnippet.com/

    Let's Connect:
    Instagram: https://www.instagram.com/at.home.co
    Website: www.athomecompany.ca
    Email Community: https://athomeco.myflodesk.com/podcast
    Contact: hello@athomecompany.ca

    Thank you to our Sponsors:

    Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
    Instagram: https://www.instagram.com/saltboxmortgage_agent
    Contact: Amanda@saltboxmortgages.com
    519.497.9256

    Den1880
    Website: https://www.den1880.co
    Instagram: https://www.instagram.com/den1880.co

    Voir plus Voir moins
    48 min
  • Fearless Cookin' | Sandra Somwaru
    Oct 16 2025

    In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kitchener-born Sandra — a first-generation Portuguese Canadian, foodie, and the creator of Fearless Cookin’ and Pragmatic Consulting. Sandra shares how personal health challenges and a love of flavour launched her clean spice blend business, while her passion for problem-solving in sales led to a second venture helping businesses grow with strategy and heart. With deep local roots, Sandra is bringing bold spices and big impact to the community, without compromising her values or pace.

    In this episode, you’ll hear:

    • [02:45] How Fearless Cookin’ started with an Instagram page, a few seasoning blends, and a push from friends, and why Sandra chose to grow it slowly and intentionally.
    • [07:59] The hidden additives in store-bought seasonings and how Sandra’s blends fill a clean, flavourful gap in the spice industry.
    • [13:31] Why “Rub-A-Dub-Dub” is the go-to blend for BBQ lovers, and how to turn it into a paste with maple syrup or honey for ribs, chops, steak and more.
    • [15:48] How Sandra’s Portuguese roots and family traditions influenced the flavours and stories behind blends like Casa Portuguesa.
    • [25:30] The power of slowing down: how Sandra is shifting from digital hustle to intentional in-person connection through cooking and community.
    • [35:11] Sandra’s second business, Pragmatic Consulting, helps small businesses and seed-stage startups organize their sales systems and grow with purpose.
    • [46:08] Why she’s choosing to build deep roots in Waterloo Region, and how the local support system fuels both of her ventures.

    Sandra’s story is a reminder that building a business, and a life, doesn’t have to be rushed. By choosing quality over quantity, community over noise, and values over speed, she’s created two ventures that are as grounded as they are growing.

    Special Offer: Use the code "ATHOME20" for 20% off your purchase from Fearless Cookin’

    Connect with Sandra:

    Instagram: @fearlesscookin

    Website: fearlesscookin.com

    LinkedIn: Pragmatic Consulting

    Let's Connect:
    Instagram: https://www.instagram.com/at.home.co
    Website: www.athomecompany.ca
    Email Community: https://athomeco.myflodesk.com/podcast
    Contact: hello@athomecompany.ca

    Thank you to our Sponsors:

    Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
    Instagram: https://www.instagram.com/saltboxmortgage_agent
    Contact: Amanda@saltboxmortgages.com
    519.497.9256

    Den1880
    Website: https://www.den1880.co
    Instagram: https://www.instagram.com/den1880.co

    Voir plus Voir moins
    58 min
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