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Audacy's Definitive Guide to Modern Audio Measurement

Audacy's Definitive Guide to Modern Audio Measurement

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Audacy Atlanta delves into the evolving landscape of audio advertising, focusing on the importance of measuring ROI and the capabilities available to marketers today. The hosts discuss various measurement strategies, real-world examples, and the future of audio measurement, emphasizing the need for brands to adapt and leverage new technologies to maximize their advertising effectiveness.

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