Austin Allan & Abby Sugar, Sugar Wood
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Austin Allan & Abby Sugar, Sugar Wood
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Sweet, Naughty, and Defiantly Nice 🍫🍓
Meet Austin Allen and Abby Wood, the brilliant duo behind Sugar Wood — a naughty but nice dessert-decorating experience and DTC kit brand that’s turning heads (and licking spoons).
From drinkable gazpacho and LGBTQ fashion to autonomically-shaped (yes, use your imagination 😉) waffle products that bring joy to bachelorette parties, brunches — and maybe even Thanksgiving dinner — these two know how to mix pleasure, purpose, and play.
But it’s not just about edible fun. Sugar Wood also supports breast cancer awareness, helping bring a smile during even the darkest times.
With a zero-inventory, cash-up-front DTC model, they’ve gone from a hit NYC retail shop to a full-on nationwide e-commerce brand that delivers laughter, sweetness, and a healthy dose of sass.
Hey investors — this is one to watch.
No taboos. No shame. Just good, clean (well, mostly 😉) edible fun.