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Authority Formula Podcast

Authority Formula Podcast

Auteur(s): George Wright III
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À propos de cet audio

Introducing The Authority Formula Podcast, the ultimate resource for entrepreneurs, business owners, and executives who are ready to rise above the noise and elevate their credibility, grow their brand, and drive increased revenue. Hosted by George Wright III, in collaboration with Valiant CEO Magazine, this podcast brings you the strategies and insights you need to thrive in a world where standing out has never been more challenging.In today’s fast-paced marketplace, the obstacles to success are more difficult than ever before. With the shortened attention spans of consumers and a crowded, oversaturated market, it’s hard for any business to cut through the noise. Consumers have more access to free content than ever before, and the overwhelming presence of AI and influencers makes it even harder for businesses to differentiate themselves and communicate their true value. As a result, entrepreneurs and business owners struggle to get noticed, capture attention, and ultimately, increase their sales.The Authority Formula Podcast provides the solution to these challenges by focusing on Authority Marketing—the powerful strategy that will help you build credibility, stand out, and gain the trust of your target audience. This is the key to not only attracting more leads but also converting those leads into long-term customers. After 30 years of working with some of the most credible brands in the marketplace, George Wright III and Valiant CEO Magazine have teamed up to launch this transformative podcast.Each episode of The Authority Formula Podcast features in-depth conversations with some of the most successful and influential entrepreneurs, thought leaders, and experts from around the globe. You’ll hear their personal stories of success, the tactics they used to build their authority, and how they overcame the very same challenges you face today in the crowded marketplace. From actionable authority marketing strategies to insider tips on how to stand out in a world filled with noise, this podcast will equip you with the tools you need to capture attention and build a brand that resonates.Whether you're a podcaster, author, speaker, coach, consultant, real estate salesperson, medical professional, attorney, or anyone looking to make a bigger impact, The Authority Formula Podcast is packed with invaluable insights that will inspire and motivate you to take your business to the next level. It’s time to stop blending in and start standing out.If you’ve been struggling to get the attention your business deserves or find it difficult to differentiate yourself from the competition, this podcast is for you. It’s time to learn how authority marketing can help you overcome today’s toughest business challenges. Each episode will show you exactly how you can leverage authority to attract more leads, build your credibility, and boost your revenue.So, are you ready to become the go-to expert in your industry? The Authority Formula Podcast is your blue print for success. Tune in now and start your journey toward mastering the art of authority marketing. Make sure to subscribe, because the authority your brand needs is just one podcast away!

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Développement personnel Gestion et leadership Marketing Marketing et ventes Réussite Économie
Épisodes
  • Secrets of Tax Lien Investing Revealed with Dale Merkord
    Oct 27 2025

    The Authority Formula Podcast

    Guest: Dale Merkord


    In this episode of The Authority Formula Podcast, host George Wright III partners with Valiant CEO magazine to discuss wealth planning strategies with seasoned real estate investor Dale Merkord. They delve into the complexities and lucrative potential of tax liens and deeds, a lesser-known investment strategy that offers guaranteed returns. Dale shares his transition from bank foreclosures to tax liens, the intricate process of property evaluation, and how his company, Certainty Investment Group, simplifies this for investors. They highlight the due diligence required, the common mistakes to avoid, and the benefits of partnering with experts to achieve consistent, secured returns. Perfect for those seeking to enhance their investment portfolios or venture into real estate with minimal hands-on involvement.


    00:00 Welcome to the Authority Formula Podcast

    00:32 Introducing Dale Merkord: Real Estate Investment Expert

    01:31 Understanding Tax Liens and Deeds

    05:00 Challenges and Risks in Tax Lien Investing

    08:21 Certainty Investment Group: Ensuring Safe Returns

    15:23 Common Mistakes and How to Avoid Them

    17:54 Final Thoughts and Getting Started



    About the Guest

    Dale Merkord is a seasoned real estate investor who began his career pursuing bank foreclosures before discovering the opportunities in U.S. tax lien and tax deed sales. Fascinated by the consistency and profitability of this centuries-old market, he has dedicated himself to mastering the complex, state-by-state process of tax sales. Through Certainty Investment Group, Dale offers investors a truly passive way to earn secure annual returns of 12–15%, handling all the research, due diligence, and property inspections required to make smart, low-risk investments. His mission is simple: take the guesswork out of real estate investing and provide safe, reliable returns that perform in any economy


    Guest Resources

    Website: https://certaintyinvestmentgroup.com/



    About George Wright III:

    George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.



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    21 min
  • From Survival to Freedom: Charlie Chen & Ultra Wellness Gear on Reclaiming Agency Through Mindset
    Oct 17 2025

    In this insightful episode of The Authority Formula Podcast, host George Wright III interviews Charlie Chen, founder of Ultra Wellness Gear. Charlie shares his unique journey from growing up in a Buddhist monastery to becoming a successful entrepreneur. The discussion dives into the importance of mindset, overcoming past stories, and developing leaders within organizations. Charlie outlines his three-step transformation process: uncovering your story, getting complete with your past, and inventing new possibilities. He also touches on the significance of daily rituals like 'The Miracle Morning' and offers final tips for achieving inner peace and addressing external challenges through leadership strategies.


    00:47 Welcome to the Authority Formula Podcast

    01:21 Meet Charlie Chen: Background and Journey

    02:04 Charlie's Early Life in a Buddhist Monastery

    05:12 Transition to Business and Personal Development

    10:52 The Three-Step Transformation Process

    18:56 Daily Rituals for Consistency and Success

    21:24 Final Advice and Closing Remarks


    About Guest:

    Charlie Chen is an entrepreneur and mindset/wellness coach who focuses on practical tools for peak performance and recovery. He leads Ultra Wellness Gear, a brand offering at-home cold plunges and saunas, and blends Eastern mindfulness principles with modern leadership coaching to help founders and teams improve clarity, energy, and execution.


    Resources:

    Company: https://ultrawellnessgear.com/

    LinkedIn: linkedin.com/in/mrcharisma

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    23 min
  • Deep Dive Into Physical Therapy With Dr. Ray Waters
    Sep 15 2025

    As the common saying goes, “Prevention is better than cure.” This rings true in the world of physical therapy. Joining George Wright III is Dr. Ray Waters, owner and founder of Prevent & Restore Physical Therapy, who talks about his one-on-one approach to address the specific needs of his patients, particularly overhead athletes. He discusses the crucial role of preventative care to reduce the likelihood of experiencing chronic pain. Dr. Ray also shares practical tips on how desk workers, who move way less than athletes, should still prioritize active mobility to avoid severe neck and back pain.


    The Authority Formula Podcast

    Guest: Dr. Ray Waters


    In this episode of The Authority Formula Podcast, George Wright III talks to Dr. Ray Waters, a world-class orthopedic physical therapist and owner of Prevent and Restore Physical Therapy. Dr. Waters shares his journey into physical therapy inspired by personal experiences with his mother’s injuries and discusses why he chose a one-on-one approach to patient care. They delve into the importance of preventative measures, how commercial pressures can compromise patient care, and why specialization, particularly with athletes, is crucial. Dr. Waters also provides insights and strategies for professionals and desk workers to maintain their physical health and prevent injuries.


    01:26 Dr. Ray Waters' Background and Inspiration

    06:35 Challenges of Starting a Business

    08:52 The One-on-One Approach

    16:07 Specializing in Overhead Athletes

    18:59 Overworked Athletes and Shoulder Mechanics

    20:26 Workshops and Corporate Wellness

    24:42 Strategies for Desk Workers

    25:09 Understanding Neck Pain and Posture

    29:56 Thoracic Spine Mobility

    34:11 Final Thoughts and Getting Help


    About the Guest: Dr. Ray Waters

    Dr. Ray Waters is highly credentialed, holding certifications in Certified Strength and Conditioning

    Specialist (CSCS), Functional Movement Screening (FMS), and Certified Ergonomic

    Assessment Specialist (CEAS). His CSCS certification uniquely equips him to design

    Advanced strength and performance programs, allowing patients to progress beyond traditional physical therapy and achieve their highest potential. He has also trained in advanced manual techniques, including the Stecco Fascial Manipulation method, and is certified in dry needling to further optimize recovery and reduce pain.


    With extensive experience treating Division I athletes, weekend warriors, desk workers, and

    post-surgical patients, Dr. Ray has developed a particular expertise in working with overhead athletes, especially baseball players and throwers. He is dedicated to providing one-on-one, personalized treatment plans that restore movement, improve performance, and keep athletes competing at their best.


    Guest Resources

    Website: www.preventandrestorept.com

    Location: Marietta, GA

    Phone: 404-907-2734


    About George Wright III:

    George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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    37 min
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